Charlotte Cardin: Double Shifts
The Montreal chanteuse has been grabbing international attention, and this new single and video will continue her momentum. It's a slow-tempo gentle grabber, directed to an object of her lustful attention, and the sensual video complements it effectively.
By Kerry Doole
Charlotte Cardin: "Double Shifts" (Cult Nation (Sony Music Canada). Unlike so many made in Quebec stars, this singer/songwriter has made real inroads in the rest of Canada and internationally. She has headlined a US tour, sold out shows in London and Paris, and made a splash at such major festivals as Bonnaroo, Osheaga, and Le Festival d’Été de Québec.
Last year's major label (Atlantic Records) debut EP Main Girl helped Cardin earn shown major love in the blogosphere. She has turned industry ears too, having earned two 2018 Juno award nominations, for Breakthrough Artist of the Year and Songwriter of the Year. She has also earned SOCAN Songwriting Prize nominations in both the English and French categories.
Look for her career momentum to continue with her brand new single and video, "Double Shifts." The tune is a slow-tempo and gentle grabber, directed to an object of her lustful attention. "I'm cute, I'm kind and I'm willing, call me up and you'll see what you're missing," she pleads.
The accompanying video, directed by JB Proulx and shot in Cardin’s hometown of Montreal, is suitably sensual in tone.
Cardin plays Danforth Music Hall in Toronto on Nov. 30 and Le National in Montreal on Dec. 10.
Publicity: Sylvain Morency, Sony Music Entertainment Canada