Chairman & Chief Executive Officer of Universal Music Group Sir Lucian Charles Grainge attends Universal Music Group Hosts 2020 Grammy After Party on January 26, 2020 in Los Angeles, California.

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Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit

The new agreement, announced in the early morning, addresses "key changes in several critical areas," Grainge said in outlining what UMG achieved in negotiations.

Universal Music Group chairman/CEO Lucian Grainge penned a memo to staff, obtained by Billboard, about the music company’s new licensing agreement with TikTok that ended a three-month standoff between the two entities, saying the deal ended with “a decidedly positive outcome,” with TikTok agreeing “to key changes in several critical areas.”

The announcement of the new deal, which came after a high-profile dispute between the world’s largest music company and one of the current premier social media platforms in the world that first erupted in late January, was announced early this morning (May 2). The agreement will see UMG’s millions of compositions and songs, both from its recorded divisions and its publishing company, return to the platform “in due course.” The feud has been one of the biggest talking points in the music business for the better part of this year, with artists and songwriters caught in the middle of the corporate standoff and looking for alternate ways to promote and market their music beyond the parameters of TikTok.

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Careers: January 15, 2020

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Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit

The new agreement, announced in the early morning, addresses "key changes in several critical areas," Grainge said in outlining what UMG achieved in negotiations.

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Careers: January 15, 2020

A/V Digital Broadcasting

A/V Digital Broadcasting

A/V Digital Broadcasting

Music & Entertainment

Marketing, Media & PR

Popular

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The new agreement, announced in the early morning, addresses "key changes in several critical areas," Grainge said in outlining what UMG achieved in negotiations.

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