advertisement
FYI

Up Cannabis Hosts Hip Doobie Doobie Doo Event

The New Farm in Creemore, ON, hosted an all-day party yesterday designed to boost the profile of the burgeoning pot producer. With members of The Tragically Hip on hand, The Glorious Sons and City and Colour entertained over 200 attendees.

Up Cannabis Hosts Hip Doobie Doobie Doo Event

By Kerry Doole

Yesterday (June 3), over 200 guests trekked to The New Farm in Creemore, ON, for an ambitious and undeniably expensive day in the country courtesy of Up Cannabis and The Tragically Hip, investors in and celebrity spokespersons for the company.


Designed to boost the profile of the brand as the full legalization of cannabis approaches on Oct. 17, the event certainly succeeded in attracting a high-powered guest list. Those we spied included Denise Donlon, Steve Jordan, Michael Hollett, Alan Reid, Kim Stockwood, Iain Taylor, Amanda Power of Unison, and Neville Quinlan and Cheryl Link of Peermusic. Many music, food, and cannabis scribes were also in attendance.

advertisement

Guests were treated to a lavish 'cannabis-inspired' dinner from five Toronto celebrity chefs, and the craft cocktails and Ontario beer and wine flowed freely. Co-owner Gillian Files conducted a tour of the organic farm,  followed with a Cannabis 101 session. There, Gord Sinclair of The Hip declared "I'm a fan of marijuana," then introduced five new strains that Up Cannabis will market. All named after Tragically Hip songs, they are Eldorado, Morning Moon, Grace, Gems, and 50MC (Mission Cap).

Sinclair's bandmates Paul Langlois and Rob Baker were in attendance, alongside Hip managers Bernie Breen and Patrick Sambrook. Performing in a big barn, Kingston rockers The Glorious Sons invigorated the crowd, with City and Colour closing out proceedings in fittingly mellow fashion. The event is another indication of the potential for significant interaction between the Canadian music and cannabis industries.

advertisement
The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024
Marc Thususka Photography

The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024

Awards

The Beaches, Charlotte Cardin, Allison Russell Make the 2024 Polaris Music Prize Long List

The 40-album long list for the Polaris Prize, which awards $50,000 to the best Canadian record of the year features up-and-comers like punk group NOBRO and producer Bambii, plus rapper TOBi, and legends like Quebec group Karkwa and previous Heritage Prize winner Beverly Glenn-Copeland.

Some of the country's biggest breakthrough artists are in contention for the prestigious Polaris Music Prize.

The 40-album long list was revealed today (June 11) at Sonic Boom record store in downtown Toronto. It features some of the buzziest names in Canadian music, from The Beaches — who were recently awarded Billboard Canada Women in Music's inaugural Group of the Year award — to Grammy-winner Allison Russell, to Canadian Hot 100 charting acts like Charlotte Cardin and Talk, to underground mainstays like Cindy Lee, who had an organic breakthrough this year with Diamond Jubilee.

keep readingShow less
advertisement