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Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

The Calgary pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.

Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

By External Source

The pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.


Tate McRae got an inkling that her latest single would be huge the night before it was released.

The 20-year-old pop singer began teasing snippets of Greedy on TikTok in August, prior to the single arriving in full on Sept. 15. McRae was in the middle of a North American headlining tour in mid-September and decided to unveil Greedy at her Sept. 14 show at The Fillmore in Philadelphia.

“We put it into the setlist, and in rehearsals, I was just so nervous and terrified because it was such a different sound for me,” McRae tells Billboard. “And the second we premiered it in Philly, the crowd reaction was crazy.” McRae was especially blown away that the crowd knew most of the lyrics to “Greedy,” even though she had only been posting teasers of the track. “It was just very, very validating,” she says.

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McRae has enjoyed crossover hits before Greedy: The Calgary native scored a top 20 Billboard Hot 100 hit in 2020 with You Broke Me First, while singles like She’s All I Wanna Be and the Regard/Troye Sivan collaboration You also made their presence felt at top 40 radio. Yet Greedy is something different, a propulsive self-empowerment anthem built around a firecracker of a pop hook that finds McRae dipping in and out of a falsetto while exuding unshakeable confidence. – Continue reading Jason Lipshutz’s feature interview here.

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Kendrick Lamar performs onstage during The Pop Out – Ken & Friends Presented by pgLang and Free Lunch at The Kia Forum on June 19, 2024 in Inglewood, Calif.
Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch

Kendrick Lamar performs onstage during The Pop Out – Ken & Friends Presented by pgLang and Free Lunch at The Kia Forum on June 19, 2024 in Inglewood, Calif.

Rb Hip Hop

Kendrick Is Still Talking to Drake

Lamar's latest song is a lot to unpack, but one thing is for sure -- he's still sending his rival a message.

This past Sunday (Sept. 8), Kendrick dropped news that sent the rap community into a frenzy. Standing at the 50-yard line as he worked a football throwing machine with a huge American flag behind him, the Compton MC announced that he will be headlining next year’s Super Bowl Halftime Show. He also made sure to throw a subtle shot at his 2024 rival: “You know there’s only one opportunity to win a championship,” he said before loading another football into the machine. “No round twos.”

Two weeks ago, Drake took to his finsta account, @plottttwistttttt, and posted an old video clip of NBA All-Star Rasheed Wallace telling reporters that his Detroit Pistons “will win Game Two” after dropping the first game of the 2004 NBA Eastern Conference Finals. Many believed that was Drake’s not-so-subtle way of telling fans that he’s not yet done with the battle. And despite talking heads like DJ Akademiks saying the Toronto rapper has no intention of continuing the back-and-forth, Drake alluded to a continuation on the song “No Face” (probably his best post-battle release) when he rapped lines like, “How you get lit off the n—a you hatin’ on?,” “This is the moment I know they been prayin’ on,” and “I’m just so happy that n—as who envied and held that s–t in got to finally show it/ I’m over the moon, yeah, we’ll see you boys soon.”

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