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Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

The Calgary pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.

Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

By External Source

The pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.


Tate McRae got an inkling that her latest single would be huge the night before it was released.

The 20-year-old pop singer began teasing snippets of Greedy on TikTok in August, prior to the single arriving in full on Sept. 15. McRae was in the middle of a North American headlining tour in mid-September and decided to unveil Greedy at her Sept. 14 show at The Fillmore in Philadelphia.

“We put it into the setlist, and in rehearsals, I was just so nervous and terrified because it was such a different sound for me,” McRae tells Billboard. “And the second we premiered it in Philly, the crowd reaction was crazy.” McRae was especially blown away that the crowd knew most of the lyrics to “Greedy,” even though she had only been posting teasers of the track. “It was just very, very validating,” she says.

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McRae has enjoyed crossover hits before Greedy: The Calgary native scored a top 20 Billboard Hot 100 hit in 2020 with You Broke Me First, while singles like She’s All I Wanna Be and the Regard/Troye Sivan collaboration You also made their presence felt at top 40 radio. Yet Greedy is something different, a propulsive self-empowerment anthem built around a firecracker of a pop hook that finds McRae dipping in and out of a falsetto while exuding unshakeable confidence. – Continue reading Jason Lipshutz’s feature interview here.

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Jennifer Brown, CEO of SOCAN (left) and ​Tobias Holzmüller, CEO of GEMA
Courtesy Photo

Jennifer Brown, CEO of SOCAN (left) and Tobias Holzmüller, CEO of GEMA

Touring

SOCAN Joins GEMA's Live Music Royalty Network, One Arena

The Canadian music rights company is the first organization outside of Europe to join the network, whose goal is to provide more transparency regarding live music royalties.

SOCAN has joined GEMA's live royalty network, One Arena.

The Canadian music rights society has become the first non-European rights collection company to join the initiative, which is meant to provide transparency surrounding live music and concert royalties. One Arena's mission is to track concerts worldwide and provide information about licensing and royalty payments, giving a clearer picture of how performance royalties are calculated and distributed to musicians.

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