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Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

The Calgary pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.

Billboard: Tate McRae’s ‘Greedy’ Is an Artistic Turning Point

By External Source

The pop singer talks to Billboard about her "validating" new hit, showcasing her dance talent, and upcoming plans.


Tate McRae got an inkling that her latest single would be huge the night before it was released.

The 20-year-old pop singer began teasing snippets of Greedy on TikTok in August, prior to the single arriving in full on Sept. 15. McRae was in the middle of a North American headlining tour in mid-September and decided to unveil Greedy at her Sept. 14 show at The Fillmore in Philadelphia.

“We put it into the setlist, and in rehearsals, I was just so nervous and terrified because it was such a different sound for me,” McRae tells Billboard. “And the second we premiered it in Philly, the crowd reaction was crazy.” McRae was especially blown away that the crowd knew most of the lyrics to “Greedy,” even though she had only been posting teasers of the track. “It was just very, very validating,” she says.

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McRae has enjoyed crossover hits before Greedy: The Calgary native scored a top 20 Billboard Hot 100 hit in 2020 with You Broke Me First, while singles like She’s All I Wanna Be and the Regard/Troye Sivan collaboration You also made their presence felt at top 40 radio. Yet Greedy is something different, a propulsive self-empowerment anthem built around a firecracker of a pop hook that finds McRae dipping in and out of a falsetto while exuding unshakeable confidence. – Continue reading Jason Lipshutz’s feature interview here.

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The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024
Marc Thususka Photography

The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024

Awards

The Beaches, Charlotte Cardin, Allison Russell Make the 2024 Polaris Music Prize Long List

The 40-album long list for the Polaris Prize, which awards $50,000 to the best Canadian record of the year features up-and-comers like punk group NOBRO and producer Bambii, plus rapper TOBi, and legends like Quebec group Karkwa and previous Heritage Prize winner Beverly Glenn-Copeland.

Some of the country's biggest breakthrough artists are in contention for the prestigious Polaris Music Prize.

The 40-album long list was revealed today (June 11) at Sonic Boom record store in downtown Toronto. It features some of the buzziest names in Canadian music, from The Beaches — who were recently awarded Billboard Canada Women in Music's inaugural Group of the Year award — to Grammy-winner Allison Russell, to Canadian Hot 100 charting acts like Charlotte Cardin and Talk, to underground mainstays like Cindy Lee, who had an organic breakthrough this year with Diamond Jubilee.

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