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2022 Prism Prize Eligible Video: Elliot Maginot - Holy Father

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Montreal singer/songwriter.

2022 Prism Prize Eligible Video: Elliot Maginot - Holy Father

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an acclaimed Montreal singer/songwriter.


Elliot Maginot - Holy Father

Elliot Maginot is a self-taught Quebecois singer/songwriter who focuses on acoustic string and guitar melodies that blend seamlessly with his soft and sweet lyrical delivery. May 2021 saw Maginot release his latest album Easy Morning,  which plays close to his acoustic roots and features Holy Father as one of the singles.

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The video kicks off with a stunning visual of a horse rider on a plane of pure white snow which is shortly after revealed to be a dream. Awoken by his older brother, the video follows a young man throughout a day following his father figure, learning how to “be a man” in a stereotypical sense. This is the way his mentor figure sees masculinity, but on this, the brothers do not see eye to eye as the younger one is enchanted by a dancer and begins to take it up himself in secret.

The tension caused by this pulses throughout the video as we wait to see how the older brother will react once he inevitably finds out. Holy Father tells a story of brotherly love and influence and how part of that love is pushing back against the influence it carries.

 

Production Company: Consulat

Producer & Creative Director: Erika-Elyzabeth Korzer

Director & D.O.P.: Adrian Villagomez

Production coordinator: Lola-Lou Fergeau-Mariko

Gaffer: Nicola Tomassini

Key Grip: Bastien Meyer

Movement Director & Dancer: Fannie Côté

1st AC: Lawrence Labeau

Steadicam Operator: Kes Tagney

Gimbal Operator: Austin Grass

P.A.: Alec Lemonde

Decor technician: Mico Mazza

Editing: Adrian Villagomez

Color Grading: Charles-Étienne Pascal

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Brothers: Fabrice & Zachary Fievre-Rene

Barber: Amani

Horseman: Stéphan Daoust

Quatuor Esca: Sarah Martineau, Edith Fitzgerald, Amélie Lamontagne & Camille Paquette-Roy

Special Thanks: Vallery Rousseau, Le Beam, Jean-Benoît Desbien, Jocelyn, Cineground

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Sukha
YouTube

Sukha

Chart Beat

'8 Asle' By Punjabi-Canadian Artists Sukha & Chani Nattan Among YouTube's Most Popular Songs in Canada in 2024

The sleek track, which features Gurlez Akhtar, caps off a list that also features Benson Boone, Sabrina Carpenter, and Kendrick Lamar's Drake diss "Not Like Us."

YouTube has revealed the biggest songs of the year in Canada on the platform, and for the second year in a row, Punjabi music is leading the way for Canadians on the list.

"8 Asle" by Toronto-based Punjabi artist Sukha comes in at No. 10 on the list, with 104 million views. The track features singer Gurlez Akhtar and was written by Punjabi-Canadian lyricist Chani Nattan. Nattan signed with 91 North earlier this year, the joint venture between Warner Music Canada and Warner Music India to support South Asian artists, which is clearly showing results.

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