Shubh Appointed Global Ambassador for the UNFCCC Digital Climate Library at COP29

Shubh is using his big and growing platform to support climate action.

The acclaimed Punjabi-Canadian artist has been announced as the inaugural Global Ambassador for the United Nations Framework Convention on Climate Change (UNFCCC) Digital Climate Library.

UNFCCC and Arts Help made the announcement this week at the worldwide climate conference COP29 in Baku, Azerbaijan.

Harnessing open-access resources, the Digital Climate Library is designed to amplify climate awareness and innovation on a global scale. The initiative digitizes and preserves the UNFCCC’s extensive archives in an effort to make climate knowledge open and accessible and to ultimately inspire action.

As Global Ambassador, Shubh will raise awareness and support the development of the Digital Climate Library.

"Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well," Shubh says in a statement to Billboard Canada. "I hope our combined efforts create a positive impact in addressing climate change and fostering sustainable living for all species on our planet."

As a globally popular artist with 5 billion career music streams, the still-rising artist has a significant platform for the role. His 2023 album Still Rollin hit No. 18 on the Billboard Canadian Albums chart, while the 2024 follow-up EP Leo peaked at No. 19. His confident hip-hop single "King Shit" debuted at No. 13 on the Billboard Canadian Hot 100. He's also charted in India, New Zealand and the U.K.

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Shubh is gearing up for an even bigger year in 2025, and with an audience that spans continents, he fits the Digital Climate Library's mission to activate diverse voices and make climate knowledge accessible across borders.

“Shubh exemplifies the extraordinary power of art to raise awareness about the importance of preserving endangered archival collections documenting the history and legacy of the climate change process," says Jingwen Yang, Information Management Officer at the UNFCCC.

"Through his global influence, he engages diverse audiences, emphasizing the critical need to safeguard and make accessible historic information that informs future generations. His commitment aligns seamlessly with the mission of the Digital Climate Library, ensuring this invaluable knowledge remains available to inspire and guide global action. We are honoured to have him join us in this vital initiative and look forward to the transformative impact his involvement will bring.”

Shubh says he will soon make more announcements about his involvement as Global Ambassador for the Digital Climate Library.

ArtsHouse Media Group (AMG) is the parent company of both Billboard Canada and Arts Help.