Tried Our Best

Influential music producer Intense has signed a major distribution deal with Warner Music Group — another significant investment the label is making in Punjabi music.

Intense, who hails from Surrey, B.C., has made a name for himself as Punjabi music grows its Canadian and global popularity. Following a 2014 breakthrough with Jup Gill's "Launian Pendhian," he scored a serious hit in 2022 with AP Dhillon and Gurinder Gill's "Excuses," which has over 500 million Spotify streams to date. He's also worked with Punjabi music stars like Diljit Dosanjh, Sidhu Moose Wala and Karan Aujla, as well as founding his own imprint in 2020, Double Up Entertainment.