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Justin Bieber Reveals Tracklist for New Album 'Swag,' Reportedly Coming July 11
The reveal comes amid growing speculation that Bieber will release his seventh studio album this Friday, July 11, via Def Jam Recordings.
While no official announcement has been made just yet, a viral billboard featuring Bieber and the word “Swag” has popped up in both Iceland and Los Angeles — potentially pointing to the album’s title.
As first reported by The Hollywood Reporter, Bieber traveled to Iceland in April to finish the project. The trip reportedly included jam sessions and writing retreats with collaborators, marking his first full-length release since 2021’s Justice.
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Justin Bieber Reveals Tracklist for New Album Instagram
According to sources, Bieber’s upcoming album features contributions from DJ Tay James, musical director HARV, SZA producer Carter Lang and Australian artist Eddie Benjamin. Reported guest appearances include Gunna, Sexyy Red, and Cash Cobain, along with rising U.K. singer Sekou and producer Dylan Wiggins.
The album rollout follows a period of personal and professional change for the Canadian singer, who welcomed his first child with wife Hailey Bieber last year and ended his longtime partnership with manager Scooter Braun in 2023.
The two recently resolved a financial dispute related to the canceled Justice tour, with Braun reportedly covering more than $20 million owed to promoter AEG.
In February last year, Bieber played a surprise set at Drew Houes's NHL All-Star Weekend party at Toronto’s History venue — his first live performance in over a year. The unannounced show marked an early sign that Bieber was inching back into the spotlight, performing hits like “Peaches” and “Hold On” for an intimate hometown crowd. He's since made surprise appearances with SZA and Don Toliver, increasing speculation around his return.
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While the album title and release date remain unconfirmed, Bieber’s Instagram post has fans anticipating a major return — and possibly a new era.
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