The singer put up a series of surprise billboards to announce that his first headlining performance at Coachella will be released in full via his YouTube channel, premiering with a livestream at 10:30 pm ET tonight (June 25).
Justin Bieber has announced that his iconic Weekend 1 performance at Coachella 2026 will be streamed and released in full via his YouTube channel, with a live premiere titled SWAG Live from Coachella (Weekend I) at 10:30 pm ET tonight. In true Bieber fashion, the announcement was made via a series of surprise billboards reading "Live From Coachella" that appeared in New York, London, Sydney and more, identical to the rollout for his Swag and Swag II albums last year.
Bieber's headline performance was a polarizing event but one of the blockbusters of the year in music with its DIY, throwback structure during which he browsed through YouTube onscreen and sang along to his old hits. He also played memes and the childhood videos of himself singing which launched his career, creating a truly candid and intimate connection with the audience and his own personal history. T
advertisement
he charts were immediately met with a wave of Bieber Fever, with six of the Canadian hitmaker's albums charting simultaneously on the Billboard Canadian Albums chart after both Coachella weekends, including the first-ever appearance of Journals at No. 96 following its initial release as an iTunes exclusive in 2013.
Bieber's first Coachella performance had people buzzing and reminiscing to the point where he earned his best streaming day of 2026 the following day, and he returned to No. 1 on Spotify's most-listened-to artists leaderboard after the second weekend of Coachella, dethroning Bruno Mars with over 140 million monthly listeners. "Beauty and a Beat," his smash hit featuring Nicki Minaj, became a standout hit from the set, zooming back into the top 20 of the Canadian Hot 100 (No. 16) and topping the Billboard Global 200.
The first weekend of Bieberchella was a star-studded event grounded in cuts from his recent albums Swag and Swag II, along with special appearances by The Kid LAROI, who joined Bieber for their smash 2021 hit "Stay," and Tems and Wizkid who took stage to perform their global Afrobeats hit "Essence," whose remix features the Canadian singer. Fellow acts like Geese and Addison Rae covered his songs and shouted him out, while other singers like Katy Perry watching his performance from the crowd/
advertisement
As fans get the chance relive the first weekend of Bieberchella, it looks like the second weekend may also be receiving similar treatment down the road.
Watch the livestream for SWAG Live from Coachella (Weekend I) below, starting at 10:30 pm ET.
