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Rb Hip Hop

Playboi Carti Finally Drops New Album ‘I Am Music’: Stream It Now

The long-awaited album arrived several hours after its original scheduled release time.

Playboi Carti photographed on Aug. 2, 2024 at Seret Studios in Brooklyn.

Playboi Carti photographed on Aug. 2, 2024 at Seret Studios in Brooklyn.

Matthew Salacuse

The wait is finally over: Playboi Carti has released his long-awaited third studio album, I Am Music on Friday (March 14) via AWGE and Interscope Records.

Spotify has been assisting with the albumrollout over the last month by putting up billboards around major cities such as Los Angeles, New York City and Miami that read, “STREETS READY,” “SORRY4 DA WAIT” and “I AM MUSIC MF.”


I Am Music was preceded by one official single, “All Red,” which reached No. 15 on the Billboard Hot 100 and No. 3 on Hot R&B/Hip-Hop Songs. The rapper (real name Jordan Terrell Carter) also released a handful of songs on his YouTube and Instagram accounts, including “2024,” “BACKR00MS” featuring Travis Scott and “H00DBYAIR.” He also performed unreleased songs during his headlining set at Rolling Loud Miami in December, including “Lose You” featuring The Weeknd. Carti and The Weeknd’s “Timeless” collaboration from the latter’s Billboard 200-topping album Hurry Up Tomorrow reached No. 3 on the Hot 100 last year, following their platinum-certified “Popular” joint with Madonna.

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Carti is also headlining Rolling Loud California on Sunday, March 16. The festival posted on X earlier this week that his 2018 debut album Die Lit dropped the day before Rolling Loud Miami, and he’s continuing the tradition by dropping I Am Music the day before Rolling Loud California commences the weekend.

I Am Musicarrives five years after his last LP, Whole Lotta Red. The 24-track project featured collaborations with Ye (formerly known as Kanye West, “Go2DaMoon”), Kid Cudi (“M3tamorphosis”) and Future (“Teen X”). The set topped the Billboard 200 and Top R&B/Hip-Hop Albums, marking the rapper’s first No. 1 on both charts.

Listen to I Am Music below.

This article was originally published by Billboard U.S.

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Wayne Petti
Mike Highfield

Wayne Petti

Record Labels

Hamilton Indie Label Sonic Unyon Launches SUM Artist Management, Headed By Wayne Petti

The long-running independent music company is boosting its management arm, with roots-rocker turned manager Petti at the helm.

Hamilton-based independent label and music company Sonic Unyon Records has unveiled its latest initiative, SUM Artist Management. It's a new arm of the company dedicated to representing and developing artists, identifying and opening opportunities to them.

Taking the helm as both director of artist management at SUM Artist Management and label operations for Sonic Unyon Records is Wayne Petti, a well-known figure on the Canadian music scene as frontman for highly-regarded roots-rockers Cuff the Duke. At SUM, Petti will work in league with Sonic Unyon owner/CEO Tim Potocic, representing a musically diverse and notable roster of clients.

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