advertisement
Rb Hip Hop

Here’s How Fans Are Reacting to Drake’s Claims That UMG & Spotify Schemed to Inflate ‘Not Like Us’

He accused the parties of conspiring to "artificially inflate the popularity" of Kendrick Lamar's diss track.

Drake performs onstage during "Lil Baby & Friends Birthday Celebration Concert" at State Farm Arena on Dec. 9, 2022 in Atlanta, Georgia.

Drake performs onstage during "Lil Baby & Friends Birthday Celebration Concert" at State Farm Arena on Dec. 9, 2022 in Atlanta, Georgia.

Prince Williams/Wireimage

Drake shocked the music industryon Monday (Nov. 25) when he accused his label, Univeral Music Group, and Spotify in a court filing of artificially inflating the popularity of Kendrick Lamar’s “Not Like Us.”

Drake’s Frozen Moments LLC alleges in the filing that the two parties conducted an “illegal scheme” that involved paid bots and other methods to “pump up” Lamar’s track that viciously disses him and accuses him of pedophilia, among other claims. UMG has denied the allegations, calling them “offensive and untrue” in a statement to Billboard. (Spotify declined to comment.)


The legal procedure — and the second action against UMG that Drake filed Tuesday (Nov. 26) — essentially reignited the flame for the Kendrick and Drake beef, as fans continued to bicker back and forth on social media over his legal maneuvers. “Drake Stan’s acting like Drake suing in order to fight the good fight against capitalism is soooooo funny bro LMFAOOOOOOO,” one person tweeted.

advertisement

7PM in Brooklyn co-host Kazeem Famuyide took a different approach while examining the industry as a whole. “Kendrick: F the whole industry. Drake: F the whole industry. Cole: F the whole industry. Fans: actually, I’m on the industry’s side here,”he added.

No Jumper‘s Adam22 agreed this could have major implications on the music industry. “Anyone acting like Drake is just a bad loser hasn’t read this s–t yet,” he tweeted. “If half of this gets proven, Drake will look like a hero for exposing the corrupt music industry.”

Former NFL star Arian Foster took a different approach and jokingly compared Drake’s legal action to this being his version of the Jan. 6 Capitol insurrection.

“One thing that’s funny to me about Drake suing his label is I’ve never seen so many fans be on the label’s side before lmao,” another fan chimed in. “This the first time where the artist isn’t automatically right to the public.”

advertisement

In its statement to Billboard, UMG noted: “We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”

Kendrick’s “Not Like Us” proved to be the knockout blow in his feud with Drake, and has remained a cultural staple as one of the biggest songs of the year. The Mustard-produced diss track topped the Billboard Hot 100 for a pair of weeks and hasn’t departed from the top 20 since its arrival in May.

Find more fan reactions to Drake’s legal actions below.

This article was first published by Billboard U.S.
advertisement
​Oak View Group CEO Tim Leiweke speaking on State of the Industry panel at Departure at Toronto's Hotel X on May 8, 2025.
Mike Highfield

Oak View Group CEO Tim Leiweke speaking on State of the Industry panel at Departure at Toronto's Hotel X on May 8, 2025.

Touring

Toronto's Mega-Concert Market is Booming, Say Executives from The Biggest Live Entertainment Companies

At Departure Conference on May 8, major figures from Live Nation, MLSE and Oak View Group gathered to talk about the state of the industry.

Departure arrived last week for its inaugural edition since rebranding from Canadian Music Week. After settling its legal dispute with former owner Neill Dixon shortly before the week began, the conference set up shop in its new home at Toronto's Hotel X from May 6-9, 2025.

Tim Leiweke, CEO of Oak View Group (one of Departure's new owners, alongside Loft Entertainment), flew in for a special panel on live entertainment on Thursday, May 8. He joined Tom Pistore, president of Oak View Group's Canada operation; Keith Pelley, president and CEO of Maple Leafs Sports & Entertainment (MLSE); and Wayne Zronick, president of business operations at Live Nation Canada. The discussion was sponsored by Scotiabank Arena and Coca-Cola Coliseum and hosted by Live Nation's Joey Scolari.

keep readingShow less
advertisement