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Rb Hip Hop

Drake Teases ‘Nokia’ Video Shot in IMAX: Here’s When It’s Dropping

OVO's Theo Skudra directed the opulent visual.

Drake
Drake
Norman Wong

Drake has set the release date for his anticipated “Nokia” video, which will arrive on March 31. The 6 God posted a teaser for the clip on Tuesday (March 25), revealing that the Theo Skudra-directed visual was shot for IMAX.

“NOKIA March 31st Directed by Theo $$$kudra Filmed for IMAX,” he captioned the cinematic trailer, which welcomes viewers into the OVO IMAX universe and changes the “A” into the brand’s signature owl logo.


Shooting in IMAX is an expensive proposition, but there’s seemingly no cost outside of Drake’s budget. “Shooting this in imax is insane. Its 2k per minute to develop the film,” producer BNYX wrote in the IG comments.

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A fan hilariously chimed in: “Bro really said Anita Max Resolution!”

Produced by Elkan, “Nokia” dropped from No. 8 just outside of the top 10 to No. 11 on this week’s Billboard Hot 100. The track was on Drake and PARTYNEXTDOOR’s$ome $exy $ongs 4 Ujoint album, which debuted atop the Billboard 200 in February. Drizzy and Party have three other songs from their project collectively on the Hot 100, with “Die Trying” (No. 76), “Gimme a Hug” (No. 78) and “Somebody Loves Me” (No. 83).

It’s anybody’s guess regarding Drake’s next move, but he’s teased his solo LP being up next on his to-do list. The 6 God is also set to headline all three nights of Wireless Festival in London, from July 11 to July 13.

Watch the “Nokia” video trailer below.

This article was first published by Billboard U.S.

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Media

New Bill Aims to Increase SODEC's Funding to Support Music and Culture in Quebec

Bill 108 aims to make SODEC a leading investor in the cultural sector by granting an additional $200M to invest into projects.

The SODEC (Society for Developing Cultural Enterprises) could be getting a boost in Quebec.

The ADISQ (Quebec Association for the Recording, Concert and Video Industries) announced its support of a new bill proposed by Quebec Culture Minister Mathieu Lacombe on Wednesday (May 28) which seeks to increase SODEC's funding.

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