The Weeknd Plots ‘Ferris Wheel Takeover’ at Coachella Ahead of ‘Hurry Up Tomorrow’ Film

The Weeknd is planning a unique kind of Coachella appearance during the festival’s second weekend. He announced on Wednesday (April 16) that he’s hosting a “ferris wheel takeover” from Friday to Sunday.

“SEE YOU IN THE DESERT @coachella,” he wrote on Instagram underneath a poster promoting his upcoming psychological thriller film Hurry Up Tomorrow and featuring an upside down picture of a ferris wheel. Directed by Trey Edward Shults and co-written and -produced by The Weeknd, who also stars in the film, Hurry Up Tomorrow tells the story of a fictionalized version of the superstar, who — “plagued by insomnia” — becomes wrapped up in an “odyssey with a stranger who begins to unravel the very core of his existence,” according to an official synopsis. Jenna Ortega and Barry Keoghan star alongside The Weeknd (real name Abel Tesfaye), who scored the film alongside his frequent collaborator Daniel Lopatin (also known as Oneohtrix Point Never). Lionsgate will distribute the movie in theaters worldwide on May 16.

The film is based on The Weeknd’s final studio album under his world-famous alias, which was the third and final installment of his last trilogy, following 2020’s After Hours and 2022’s Dawn FM. The 22-track LP Hurry Up Tomorrow debuted at No. 1 on the Billboard 200 and Top R&B/Hip-Hop Albums following its Jan. 31 release date.

The Weeknd’s upcoming “ferris wheel takeover” marks his first Coachella appearance in two years, after he popped out as a special guest during Metro Boomin‘s star-studded set in 2023. He headlined the festival twice, in 2018 and in 2022 alongside Swedish House Mafia.

This article was first published by Billboard U.S.