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The Weeknd Plots ‘Ferris Wheel Takeover’ at Coachella Ahead of ‘Hurry Up Tomorrow’ Film

"SEE YOU IN THE DESERT @coachella," he wrote on Instagram.

The Weeknd performs onstage at the 2024 iHeartRadio Music Festival at T-Mobile Arena on Sept. 21, 2024 in Las Vegas.
The Weeknd performs onstage at the 2024 iHeartRadio Music Festival at T-Mobile Arena on Sept. 21, 2024 in Las Vegas.
Kevin Mazur/Getty Images for iHeartRadio

The Weeknd is planning a unique kind of Coachella appearance during the festival’s second weekend. He announced on Wednesday (April 16) that he’s hosting a “ferris wheel takeover” from Friday to Sunday.

“SEE YOU IN THE DESERT @coachella,” he wrote on Instagram underneath a poster promoting his upcoming psychological thriller film Hurry Up Tomorrow and featuring an upside down picture of a ferris wheel. Directed by Trey Edward Shults and co-written and -produced by The Weeknd, who also stars in the film, Hurry Up Tomorrow tells the story of a fictionalized version of the superstar, who — “plagued by insomnia” — becomes wrapped up in an “odyssey with a stranger who begins to unravel the very core of his existence,” according to an official synopsis. Jenna Ortega and Barry Keoghan star alongside The Weeknd (real name Abel Tesfaye), who scored the film alongside his frequent collaborator Daniel Lopatin (also known as Oneohtrix Point Never). Lionsgate will distribute the movie in theaters worldwide on May 16.


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The film is based on The Weeknd’s final studio album under his world-famous alias, which was the third and final installment of his last trilogy, following 2020’s After Hours and 2022’s Dawn FM. The 22-track LP Hurry Up Tomorrow debuted at No. 1 on the Billboard 200 and Top R&B/Hip-Hop Albums following its Jan. 31 release date.

The Weeknd’s upcoming “ferris wheel takeover” marks his first Coachella appearance in two years, after he popped out as a special guest during Metro Boomin‘s star-studded set in 2023. He headlined the festival twice, in 2018 and in 2022 alongside Swedish House Mafia.

This article was first published by Billboard U.S.

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Cowboys Fringants
Cowboys Fringants
Cowboys Fringants
Chart Beat

Les Cowboys Fringants Debut ‘Merci ben!’ on the Billboard Canada AC Airplay Chart

The track from the Quebec band enters at No. 30 over a year after its release, picking up steam on the radio airwaves. Ariane Moffatt's “Jouer” also reaches a new peak, marking the second consecutive week with two charting French songs.

French-language music makes its mark on the Canadian charts this week.

Les Cowboys Fringants have made their latest Billboard debut with their song “Merci ben!” which arrives at No. 30 on the Canada AC chart for May 10. The country-folk track finds the band thanking its fans while reminiscing on its beginnings and milestones, from playing small bars to sold-out arenas. The track’s title is Quebec jargon for “Thank you very much!”

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