Taylor Swift & Travis Kelce’s Engagement Announcement Breaks Instagram Record

Taylor Swift and Travis Kelce‘s post on Instagram announcing their engagement got a lot of, well, engagement.

According to data shared with Billboard on Wednesday (Aug. 27), Meta counts that the photos of the Kansas City Chiefs tight end proposing to the pop star have surpassed 1 million reposts on Instagram — more than any other post has ever received on the platform. Even more impressive, the couple’s announcement achieved that record in just six hours.

The news comes after Billboard previously reported that the post had earned 14 million “likes” in just one hour. At press time, Instagram displays that it has surged past 29 million.

If there was ever going to be a post that would garner such high stats, it’s Swift and Kelce’s. The duo’s big reveal — which they shared by writing, “Your English teacher and your gym teacher are getting married” — sent the internet into an absolute frenzy, with fans flooding social media with messages of shock and congratulations. Even President Donald Trump got in on the action, setting aside his grievances with the 14-time Grammy winner to say during a cabinet meeting, “I think he’s a great guy, and she’s a terrific person, so I wish them a lot of luck.”

The engagement comes after about two years of dating for Swift and the athlete, who popped the question two weeks prior to their Tuesday (Aug. 26) announcement, according to Kelce’s dad, Ed. The lovebirds now have wedding planning to add to their busy schedules, which features the beginning of the Chiefs’ football season on Sept. 5 and the release of the musician’s new album, The Life of a Showgirl, on Oct. 3.

This article was first published by Billboard U.S.