Taylor Swift’s ‘Life of a Showgirl’ Has Already Broken a Spotify Record Just Hours After Its Release

The news is sweet like “Honey!” Just hours after Taylor Swift released her 12th studio album, The Life of a Showgirl, on Friday (Oct. 3), the highly anticipated set is already kicking down records.

Spotify announced about 11 hours after the album’s release that it had already broken the record for most-streamed album in a single day so far in 2025. The record was most recently held by Playboi Carti’s Music, which nabbed the honor upon its March 14 release.

It’s no surprise one record has already fallen. As Good Morning America reported from Spotify’s Life of a Showgirl pop-up experience in New York City Friday morning, there were 1.2 million users on the platform who were streaming the new album exactly at that moment.

Shortly after the release of The Life of a Showgirl, Swift shared a message with her fans about her latest album. “I can’t tell you how proud I am to share this with you, an album that just feels so right,” she wrote in part in an Instagram post. “If you thought the big show was wild, perhaps you should come and take a look behind the curtain…”

The pop superstar first announced the 12-track project on now-fiancé Travis Kelce and brother Jason Kelce’s podcast, New Heights, in August. Swift has also said that the album, which is filled with what she described as “bangers,” was worked on in Sweden with producers Max Martin and Shellback during her career-spanning, record-breaking Eras Tour, becoming the highest-grossing tour of all time when it wrapped in December.

See Spotify’s announcement of Swift’s latest achievement:

This story was first published by Billboard U.S.