M for Montreal Announces Billboard Canada as Presenting Partner

PARTNER CONTENT

Billboard Canada is reinforcing its commitment to the Quebec music market through a new multi-year partnership with M for Montreal, starting in 2024. This strategic alliance promises to elevate the music industry on a major scale.

"By joining forces with Billboard Canada, we are looking forward to amplifying the voice of the Canadian music industry worldwide," says Marie Desjardins, M for Montreal's Associate Producer. "Together, we will strengthen the bridge between Canada and the global music scene, providing local talents an unparalleled platform to shine internationally."

For 19 years, the festival has been an important step between Canadian artists and global music markets.

M for Montreal will host this year's edition from November 20-30, featuring over 70 events, including conferences, industry mixers, the SuperVISION: Guild of Music Supervisors and more than 40 concerts. That includes more than 30 open to the public through the annual MARATHON festival presented by Sirius XM. This year's edition features acts including Bibi Club, Karkwa, Peter Peter, Soleil Launière, Vox Rea, myst milano. and more. In total, over 100 artists will play.

It's an important gathering of the music industry, with delegates from around the world: not just Quebec and the rest of Canada, but France, the United States, the United Kingdom, Germany and beyond. With over 500 local, national and international delegates from around the world, it acts as a business catalyst for Quebec's robust and unique music industry.

In 2023, there were 27.8 billion streams on on-demand audio streaming services in Québec, up 16% from 2022, according to the report La consommation d'enregistrements musicaux en 2023 au Québec. Quebec artists Les Cowboys Fringants and Charlotte Cardin are among the 20 most-streamed artists in the province, while icon Celine Dion is back on the charts following her Prime Video documentary.

M for Montreal has a strong reputation for helping artists connect with potential team members and collaborators, as well as working to export Quebecois and Canadian talent to the global market. Meetings and showcases happen in both French and English as well as other languages, connecting an increasingly multilingual music scene and building relationships with valued music professionals across borders.

"This partnership is incredibly meaningful for us," says Amanda Dorenberg, CEO of Billboard Canada. "Billboard Canada chose to partner with M for Montreal because of their shared commitment to fostering local talent and promoting the music industry both locally and globally. M for Montreal is a cornerstone conference for both the Quebec market and the broader Canadian music scene. We are thrilled to collaborate with them to drive global influence and recognition."

With a comprehensive integration into the 2024 programming, Billboard Canada and M for Montreal’s collaboration will offer unparalleled opportunities for local talent to shine. More details will be announced soon.