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FYI

Valley: Last Birthday

A melodic pop tune with major airplay potential.

Valley: Last Birthday

By Kerry Doole

Valley - Last Birthday (Capitol/UMC): Today (Feb. 14), Juno nominated, alternative-pop band Valley releases its deluxe album Last Birthday (The After Party), one combining the group's last two recent EPs Last Birthday and The After Party, alongside exclusive commentary for each track from lead singer Rob Laska. 


The official music video for the title track was released last week. Shot on 16mm film, the video was directed by Dylan Mitro (The Zolas, Amaal, BabyGirl) and is reminiscent of a '70s erea romcom.

The tune itself is commercial pop of a high order. It begins quietly around Laska's plaintive vocals, then gradually picks up pace, adding vocal harmonies and some nice production touches. There is definitely mainstream airplay potential here.

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2022 is shaping up well for Valley, for this week the group embarks on its first-ever headlining tour across North America starting in Boston on Feb. 16. Many US dates are already sold out. The nine-date Canadian leg begins in Winnipeg on March 18, closing out in Waterloo on April 16. See the full itinerary here.

Valley will also perform at the high-profile Governors Ball festival in New York on June 11, alongside the likes of Halsey, Roddy Rich, Chelsea Cutler, Tove Lo, and more.

The Toronto-based group first made a splash with the 2016 EP This Room Is White, amassing over 10 million streams, as well as garnering radio and TV placements for the indie-pop hit Swim.

Links

Website

Instagram

Twitter

Facebook

Publicity: Allison Phillips, UMC

Management: Dalyn, AlignMgmt Group

Booking: Feldman Agency

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