advertisement
FYI

Shaggy & Massari: Why

Reggae hitmaker Shaggy has taken time off work with Sting to join Canadian singer Massari on a breezy and catchy single. Given that Caribbean-tinged pop tracks are hot these days, this one might blow up.

Shaggy & Massari: Why

By Kerry Doole

Shaggy & Massari - "Why" (300 Entertainment/Brooklyn Knights Entertainment): Reggae/pop hitmaker Shaggy "(Oh Carolina", "Boombastic") has been in the news a lot of late, given his collaboration with Sting on their duo album, Don't Make Me Wait., and a recent Grammy Awards appearance. He has also found time to record a joint track with Canadian singer Massari, and it is a tasty confection.


Shaggy confirms that he is a master of dancehall flow, and his stylings contrast nicely with Massari's smooth vocal on the breezy and uptempo cut. Lyrically, there is some standard innuendo, as on "I want a bit of what you've got," but the tune is relatively G-rated.  This kind of Caribbean-flavoured crossover track is definitely in vogue these days, so its commercial prospects are rosy.

advertisement

Massari has enjoyed international success with other recent singles, with videos for 2017 tracks “So Long” and “Done Da Da” attracting over 60 million views on YouTube. He also teamed with hit Canadian rapper Tory Lanez on the track "Number One" a few months back.  He has yet to break through Stateside, but this may help boost his chances.

advertisement
Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services
Rb Hip Hop

Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services

There's a more explicit Biggie verse in the vault, according to the NBA legend.

Shaq’s classic with Biggie is finally available on streaming services. The news was broken by FakeShoreDrive on X earlier this week, and the Hall of Fame big man confirmed the news Thursday afternoon (June 13).

The year is 1996 and Shaquille O’Neal and the Notorious B.I.G. are two of the biggest figures in their respective fields. Shaq was entering the last year of his deal with the Orlando Magic before he headed west to the Los Angeles Lakers at the end of the 1995-1996 season. Biggie was getting ready to release his sophomore album, Life After Death, while in the throws of a beef with 2Pac. Big name-dropped the NBA player on the song “Gimme the Loot” off his debut album, Ready to Die, and the two had a mutual respect for each other ever since.

keep readingShow less
advertisement