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FYI

Shaggy & Massari: Why

Reggae hitmaker Shaggy has taken time off work with Sting to join Canadian singer Massari on a breezy and catchy single. Given that Caribbean-tinged pop tracks are hot these days, this one might blow up.

Shaggy & Massari: Why

By Kerry Doole

Shaggy & Massari - "Why" (300 Entertainment/Brooklyn Knights Entertainment): Reggae/pop hitmaker Shaggy "(Oh Carolina", "Boombastic") has been in the news a lot of late, given his collaboration with Sting on their duo album, Don't Make Me Wait., and a recent Grammy Awards appearance. He has also found time to record a joint track with Canadian singer Massari, and it is a tasty confection.


Shaggy confirms that he is a master of dancehall flow, and his stylings contrast nicely with Massari's smooth vocal on the breezy and uptempo cut. Lyrically, there is some standard innuendo, as on "I want a bit of what you've got," but the tune is relatively G-rated.  This kind of Caribbean-flavoured crossover track is definitely in vogue these days, so its commercial prospects are rosy.

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Massari has enjoyed international success with other recent singles, with videos for 2017 tracks “So Long” and “Done Da Da” attracting over 60 million views on YouTube. He also teamed with hit Canadian rapper Tory Lanez on the track "Number One" a few months back.  He has yet to break through Stateside, but this may help boost his chances.

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​Charlotte Cardin on the Billboard Women in Music red carpet on March 29, 2025 at the YouTube Theater in Los Angeles.
Billboard

Charlotte Cardin on the Billboard Women in Music red carpet on March 29, 2025 at the YouTube Theater in Los Angeles.

Awards

Charlotte Cardin Accepts Global Woman of the Year Award at Billboard Women in Music 2025

Representing as Canada's Woman of the Year, the Montreal pop star arrived in style at the Los Angeles event that also honoured Doechii, Gracie Abrams, Erykah Badu, Tina Knowles and more.

Charlotte Cardin is representing Canada on the global stage.

The Canadian pop singer was one of two Global Women of the Year honoured at Billboard Women in Music on Saturday (March 29) in Los Angeles.

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