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FYI

Radio’s Big Challenge Finds An Answer

“Straight up, the biggest threat to radio is myopic leadership. We're in a period of remarkable growth and opportunity, yet so many leaders believe their job is to defend "’radio.’”

Radio’s Big Challenge Finds An Answer

By External Source

When you are out talking to radio people, what advice do you give them about how to build their businesses? What success tips do you offer?


They need to be able to see two things: First, a clear vision for the "new" industry that they would create. That vision involves being part of a bigger business than terrestrial radio. It involves morphing into a marketing powerhouse in which radio is only one part of the offering.

Second, they need to see the steps that should be taken today. Just what steps depends on where the station is at the moment.  If they're not selling marketing services--especially digital services--they should get started. If they're not thinking about buying a local newspaper or starting a direct mail initiative in their market, they should.  If they haven't set up a quasi-TV studio, they should.

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You get the picture. These are all steps toward the vision of being the go-to marketing company in their markets.  If they're successful at that, they'll capture business from every flat-footed newspaper, TV, Yellow Pages, direct mail, and radio rep in their markets. – Consultancy firm CEO Gordon Borrell (Borrell & Associates), Radio's Big Challenge: Finding Its Way Forward In This New Digital World, as quoted in a recent Forbes feature.

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The Beaches
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The Beaches

Rock

The Beaches Bring "Blame Brett" to 'Jimmy Kimmel Live!'

The Toronto quartet brought their viral single into their late night TV debut.

Following the viral success of "Blame Brett" in 2023, The Beaches have made their late night TV debut, performing their naming-and-blaming single on Jimmy Kimmel Live!

Though the Toronto band has been together for a decade, winning a 2018 Juno for Breakthrough Artist following their debut album, last yearmarked a watershed moment for the quartet. They traded their heavier rock sound for sleek new wave guitar tones and took back control of their career, deciding to release their new album, Blame My Ex, independently. (They co-wrote the album with Canadian artist and songwriter Lowell, who also has a credit on Beyoncé's newest hit.)

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