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FYI

Radio’s Big Challenge Finds An Answer

“Straight up, the biggest threat to radio is myopic leadership. We're in a period of remarkable growth and opportunity, yet so many leaders believe their job is to defend "’radio.’”

Radio’s Big Challenge Finds An Answer

By External Source

When you are out talking to radio people, what advice do you give them about how to build their businesses? What success tips do you offer?


They need to be able to see two things: First, a clear vision for the "new" industry that they would create. That vision involves being part of a bigger business than terrestrial radio. It involves morphing into a marketing powerhouse in which radio is only one part of the offering.

Second, they need to see the steps that should be taken today. Just what steps depends on where the station is at the moment.  If they're not selling marketing services--especially digital services--they should get started. If they're not thinking about buying a local newspaper or starting a direct mail initiative in their market, they should.  If they haven't set up a quasi-TV studio, they should.

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You get the picture. These are all steps toward the vision of being the go-to marketing company in their markets.  If they're successful at that, they'll capture business from every flat-footed newspaper, TV, Yellow Pages, direct mail, and radio rep in their markets. – Consultancy firm CEO Gordon Borrell (Borrell & Associates), Radio's Big Challenge: Finding Its Way Forward In This New Digital World, as quoted in a recent Forbes feature.

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Beyoncé

Beyoncé

FYI

The Billboard Canada FYI Bulletin: Beyoncé Country Hit A Win For Canadian Songwriters

Also in this week's roundup of industry news: Kayla Diamond launches her own boutique imprint, SOCAN names an ombudsman, and time's running out for noms for this year's Rosalie Award honouring trailblazing women in broadcasting.

Beyoncé becomes the first Black woman to top Billboard’s Country Songs chart with “Texas Hold ‘Em” and it has gone to No. 1 on iTunes in 14 different countries and counting. There are some surprising connections. The song is co-written and co-produced by Ontario-born writer/producer Nathan Ferraro, whose previous collaborations include working with Lady Gaga, Carly Rae Jepsen, Bear Mountain, RALPH, Shawn Hook, Alyssa Reid, Jessie Reyez, Lowell and Tyler Shaw.

In fact, the song has deep Canadian origins. Two other Canadian songwriters participated in this runaway hit: Megan Bülow (who records and performs as bülow) as and Elizabeth "Lowell" Boland (a.k.a. Lowell), with Ferraro co-producing the track with Killah B and Beyoncé.

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