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FYI

Radio’s Big Challenge Finds An Answer

“Straight up, the biggest threat to radio is myopic leadership. We're in a period of remarkable growth and opportunity, yet so many leaders believe their job is to defend "’radio.’”

Radio’s Big Challenge Finds An Answer

By External Source

When you are out talking to radio people, what advice do you give them about how to build their businesses? What success tips do you offer?


They need to be able to see two things: First, a clear vision for the "new" industry that they would create. That vision involves being part of a bigger business than terrestrial radio. It involves morphing into a marketing powerhouse in which radio is only one part of the offering.

Second, they need to see the steps that should be taken today. Just what steps depends on where the station is at the moment.  If they're not selling marketing services--especially digital services--they should get started. If they're not thinking about buying a local newspaper or starting a direct mail initiative in their market, they should.  If they haven't set up a quasi-TV studio, they should.

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You get the picture. These are all steps toward the vision of being the go-to marketing company in their markets.  If they're successful at that, they'll capture business from every flat-footed newspaper, TV, Yellow Pages, direct mail, and radio rep in their markets. – Consultancy firm CEO Gordon Borrell (Borrell & Associates), Radio's Big Challenge: Finding Its Way Forward In This New Digital World, as quoted in a recent Forbes feature.

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Jelly Roll
Eric Ryan Anderson
Jelly Roll
Chart Beat

Jelly Roll Reigns Over Billboard Canada Airplay Charts With 'Liar'

The impassioned track takes the No. 1 spot on the All-Format and Canada Country charts this week, while it sits at No. 33 on the Billboard Canadian Hot 100. Canadian artist Alex Porat is also making moves on the CHR chart with "Face Like Yours."

"Liar" is on a roll.

The hot single by Nashville's Jelly Roll tops the Billboard Canada All-Format airplay chart this week. The song has spent 11 weeks on the chart, and it dethrones Morgan Wallen's "Love Somebody," which moves to No. 2. Myles Smith's "Stargazing," the chart leader for most of the year to date, falls to No. 4.

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