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FYI

Radio’s Big Challenge Finds An Answer

“Straight up, the biggest threat to radio is myopic leadership. We're in a period of remarkable growth and opportunity, yet so many leaders believe their job is to defend "’radio.’”

Radio’s Big Challenge Finds An Answer

By External Source

When you are out talking to radio people, what advice do you give them about how to build their businesses? What success tips do you offer?


They need to be able to see two things: First, a clear vision for the "new" industry that they would create. That vision involves being part of a bigger business than terrestrial radio. It involves morphing into a marketing powerhouse in which radio is only one part of the offering.

Second, they need to see the steps that should be taken today. Just what steps depends on where the station is at the moment.  If they're not selling marketing services--especially digital services--they should get started. If they're not thinking about buying a local newspaper or starting a direct mail initiative in their market, they should.  If they haven't set up a quasi-TV studio, they should.

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You get the picture. These are all steps toward the vision of being the go-to marketing company in their markets.  If they're successful at that, they'll capture business from every flat-footed newspaper, TV, Yellow Pages, direct mail, and radio rep in their markets. – Consultancy firm CEO Gordon Borrell (Borrell & Associates), Radio's Big Challenge: Finding Its Way Forward In This New Digital World, as quoted in a recent Forbes feature.

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Coldplay at Toronto's Rogers Stadium on July 8, 2025.
Anna Lee

Coldplay at Toronto's Rogers Stadium on July 8, 2025.

Concerts

Coldplay Calls Rogers Stadium 'A Very Bizarre Stadium a Million Miles From Earth' at Second Toronto Concert

In their second of four shows on Tuesday night (July 8), the British band said "we are testing the premise, 'if you build it they will come.' But their majestic Music of the Spheres show also showed off the new venue's unique strengths.

Coldplay took the stage for the second of four concerts at Rogers Stadium in Toronto on Tuesday night (July 8), which also held the distinction of being the third overall show at the brand new 50,000-capacity Downsview venue.

If you ask Live Nation Canada's President of Music, Erik Hoffman, they are also one of the major reasons it was built. In their first two shows, though, Chris Martin hasn't exactly had flattering things to say about it. On night one, he called it a "weird stadium in the middle of nowhere," and he went even further on the second night calling the venue a "very bizarre stadium a million miles from Earth."

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