Prism Prize Eligible Video: TOBi - 24 (Toronto Remix)
The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a fast-rising Nigerian-Canadian R&B artist.
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The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a fast-rising Nigerian-Canadian R&B artist.
TOBi - 24 (Toronto Remix)
TOBi (born Oluwatobi Feyisara Ajibolade) has been making a name for himself in the past year. Born in Nigeria, his father moved him to Ottawa, ON when he was just 9 years old. Despite his parents “normal” jobs of a bank teller and a lawyer, music was no stranger in their home.
2020 was the breakthrough year for TOBi. After releasing his debut album STILL in 2019, he brought that same energy in 2020 with STILL+” later following with new album Elements Vol. 1 (which can only be assumed to have an addition!).
TOBi is a proud Canadian, and his video for 24 (Toronto Remix) shows that to the fullest. Featuring a number of homegrown talents including Haviah Mighty, Jazz Cartier, SHAD, and Ejjii Smith, this video is truly an ode to Toronto.
Filmed in different locations of the city, “this video welcomes the mind of artists who are pushing back against societal norms and making a statement that we are more than our expectations,” says 26-year-old TOBi. “I took the opportunity to aim at changing the narratives that have existed before we were born, especially as it relates to Toronto.”
Directed by Kit Weyman
Executive Producer Director X
Executive Producer Taj Critchlow
Head of Production Adam Palmer
Executive Assistant Dean Rosen
Supervising Producers Carina Mak
Producer Nate Burland
PM Jamie Chirico
Jr. PC Kofi Ampofo
DOP Alimzhan Sabir
Cam Op Jeremy Cherpit
1st AC Teo Weyman
2nd AC Khal Dun
Key Grip Artur Vestein
MUA Temi Shobowale
MUA Omega Mighty
Key PA Joel Pantalone
Production Assistant DeeJay Jaramillo
BTS photos Charlie Lindsay
Dancers Fizz Oladiran
Dancers Nathaniel Scarlette
Dancers Xavier Tu
Dancers Treanna Billings-Shaw
Dancers Thandiwe Gregg
Mini Shad Peyton McLean
Dancers Cheyenne Goolcharan
Dancers Deion Rojas
Dancers Fritz Honrado
Dancers Paul Mula
Dancers JP Manabat
Dancers Yohance Guthrie
Dancers Matthew Morales
Dancers Gloria Rome
SPECIAL THANKS
Farouq Habibi Muradi
Ali Khurshid
Glenda McClean
Ontario Camera
Dan the Man
Mom and Dad
Drake / Instagram