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FYI

Prism Prize Eligible Video: The Darcys - Running For The Hills

The 2022 Prism Prize for Best Canadian Music Video was recently awarded to Mustafa, for his clip for his own track, Ali. We will continue to profile noteworthy Canadian videos that were eligible for the 2022 prize, including this one from a slick Toronto alt-pop duo.

Prism Prize Eligible Video: The Darcys - Running For The Hills

By External Source

The 2022 Prism Prize for Best Canadian Music Video was recently awarded to Mustafa, for his clip for his own track, Ali. We will continue to profile noteworthy Canadian videos that were eligible for the 2022 prize, including this one from a slick Toronto alt-pop duo.


The Darcys - Running For The Hills

The Darcys are a two-piece rock band from Toronto consisting of Jason Couse & Wes Marskell. In 2014, their album Warring earned them a Juno nomination for Alternative Album of the Year. Their latest single, Washed Away, was released in July 2022, and you can listen to it today on audio streaming services. 

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The music video for Running For The Hills is gripping. Right off the bat, we have a man in a bloody t-shirt running desperately, leaving the audience to wonder what has happened. Once the lyrics start, the scene changes to match the song and we have the man watching the sunrise over the city skyline. As the song goes on we get pieces of what happened that night - all being played in reverse.

These scenes being presented to us in this way really help build the story’s tension. In addition, we have these gritty shots that look like a crime scene with blood spatter that enhances the true crime documentary vibe. They leave us wondering ‘what happened?’, ‘did someone die?’, ‘did he kill someone?’.  In the end, we find out what happened, but you’ll have to watch the video to find out for yourself. 

Credits:

Creative Director: Emma Higgins

Director: Arden Grier

Editor: Christine Armstrong 

Production Manager: Alice Barros 

Director of Photography: Tamara Santos

1st AC: Marco Marchiori

Steadicam Op: James Greer

Gaffer: Michael Rosner

Key Grip: Monty Sloan 

Grip: Patrick Le

Swing: Conrad Holzman

SPFX: Veronica Rodarte 

Colorist: Aleks Ver

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PAs: Griffin Burns + Max Johnson

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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