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FYI

A Podcast Conversation with...Melleefresh

Toronto’s Melleefresh has long been a shining light on this country's EDM and dance music scene, both as an artist and head of the Play Records label. The imprint celebrates its 25th anniversary this year, and is doing so in style, as Bill King learns in his latest FYI podcast.

A Podcast Conversation with...Melleefresh

By Bill King

Melleefresh is President and founder of Play Records — the label through which deadmau5 was discovered and first signed to, and with whom she collaborated with as freshmau5 on many tracks, including the 2008 Juno Award-nominated release, After Hours. She has also collaborated with such artists as Dirty 30 (Alixander III), Billy Newton-Davis, Calvertron, Hoxton Whores, 40oz Profits, Gettoblasters, Jerome Robins, dj genderfluid, and more. She is an inimitable reference point for the cut-throat, competitive intersection that is music, business, and being a woman in the thick of it all.


Deemed “one of the pivotal figures in North American dance music” by Clash Magazine, the Toronto-based EDM dynamo has been a prominent avant-garde performance artist for the last 30 years. Play Records celebrates its 25th anniversary this year.

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Serena Ryder

Serena Ryder

Awards

The 2026 Canadian Sync Awards Celebrate the Best of Music in TV, Film and Advertising

The awards will take place on June 11 at NXNE and celebrate excellence in music and media, as well as a special award for Serena Ryder and performances by Cat Clyde, Miesha and the Spanks and La Sécurité. This year will also feature the first in-person edition of the Sound + Vision sync conference on June 10.

PARTNER CONTENT

The Canadian Sync Awards and Sound + Vision are coming to NXNE.

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