advertisement
FYI

PartyNextDoor: Loyal - feat. Drake

A new claymation visual enlivens the laidback hit track, one featuring PND's label boss.

PartyNextDoor: Loyal - feat. Drake

By Kerry Doole

PartyNextDoor  - Loyal -feat. Drake (OVO Sound): The Mississauga-based R&B singer/songwriter/producer has released a new video to accompany his recent track, the smash Loyal feat. Drake.


The claymation visual, directed and animated by William Child and premiered by Adult Swim, portrays a storyline in which PND plays the main character on a wild mission to save the city of Toronto.

The track is laidback and gently insinuating, with hints of PND's Jamaican roots showing amidst the sparse production. The primitive claymation style of the clip is a refreshing change from most slick R&B/hip-hop vids, though the obligatory booty shots remain.

advertisement

No great surprise that Drizzy guests, for PartyNextDoor was the first artist signed to Drake's OVO Sound label, back in 2013. In 2017, PND earned a Best R&B Song Grammy nomination for the triple-platinum certified Come and See Me with Drake. PND co-wrote Rihanna’s 2016 smash Work as well as DJ Khaled’s 2017 hit Wild Thoughts, featuring Rihanna.

Loyal and earlier track The News are PND’s first solo releases since 2017's Seven Days EP. The News has earned 17 million global streams while Loyal stacked up over 65 million global streams cumulatively, landing at #1 on Apple Music's Top U.S. and Global chart.

Rolling Stone included PartyNextDoor in its "Most Anticipated Albums of 2020" list, though release details for it are TBA.

Links

Website

Instagram

Twitter

Facebook

advertisement
Clockwise: Diana Krall, Sarah McLachlan, Dawson Gray, Jordan Smith, Colin James, Tiny Habits, Tommy Lefroy
Collage by Morgan Claringbold

Clockwise: Diana Krall, Sarah McLachlan, Dawson Gray, Jordan Smith, Colin James, Tiny Habits, Tommy Lefroy

Management

Macklam Feldman Management Celebrates 30th Anniversary

Founded by industry titans Stephen Macklam and Sam Feldman, the Vancouver-born management company works with major music legends like Sarah McLachlan, Diana Krall and Elvis Costello. Now, Feldman tells Billboard Canada, they are also focusing on a new generation of artists.

Macklam Feldman Management (MFM) is celebrating 30 years.

As the Canadian-born international talent agency embarks on its third decade, the company is welcoming new team members and a bevy of emerging talent.

keep readingShow less
advertisement