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PartyNextDoor: Loyal - feat. Drake

A new claymation visual enlivens the laidback hit track, one featuring PND's label boss.

PartyNextDoor: Loyal - feat. Drake

By Kerry Doole

PartyNextDoor  - Loyal -feat. Drake (OVO Sound): The Mississauga-based R&B singer/songwriter/producer has released a new video to accompany his recent track, the smash Loyal feat. Drake.


The claymation visual, directed and animated by William Child and premiered by Adult Swim, portrays a storyline in which PND plays the main character on a wild mission to save the city of Toronto.

The track is laidback and gently insinuating, with hints of PND's Jamaican roots showing amidst the sparse production. The primitive claymation style of the clip is a refreshing change from most slick R&B/hip-hop vids, though the obligatory booty shots remain.

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No great surprise that Drizzy guests, for PartyNextDoor was the first artist signed to Drake's OVO Sound label, back in 2013. In 2017, PND earned a Best R&B Song Grammy nomination for the triple-platinum certified Come and See Me with Drake. PND co-wrote Rihanna’s 2016 smash Work as well as DJ Khaled’s 2017 hit Wild Thoughts, featuring Rihanna.

Loyal and earlier track The News are PND’s first solo releases since 2017's Seven Days EP. The News has earned 17 million global streams while Loyal stacked up over 65 million global streams cumulatively, landing at #1 on Apple Music's Top U.S. and Global chart.

Rolling Stone included PartyNextDoor in its "Most Anticipated Albums of 2020" list, though release details for it are TBA.

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Wayne Petti
Mike Highfield

Wayne Petti

Record Labels

Hamilton Indie Label Sonic Unyon Launches SUM Artist Management, Headed By Wayne Petti

The long-running independent music company is boosting its management arm, with roots-rocker turned manager Petti at the helm.

Hamilton-based independent label and music company Sonic Unyon Records has unveiled its latest initiative, SUM Artist Management. It's a new arm of the company dedicated to representing and developing artists, identifying and opening opportunities to them.

Taking the helm as both director of artist management at SUM Artist Management and label operations for Sonic Unyon Records is Wayne Petti, a well-known figure on the Canadian music scene as frontman for highly-regarded roots-rockers Cuff the Duke. At SUM, Petti will work in league with Sonic Unyon owner/CEO Tim Potocic, representing a musically diverse and notable roster of clients.

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