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FYI

Junos Sport New Logo In Run-Up To The Big Event

Team Juno Awards is ramping up media coverage for the 47th annual that's to be hosted by Michael Bublé at Rogers Arena Vancouver on March 25.

Junos Sport New Logo In Run-Up To The Big Event

By FYI Staff

Team Juno Awards is ramping up media coverage for the 47th annual hosted by Michael Bublé at Rogers Arena Vancouver on March 25 – and part of the campaign is the launch of a new logo and brand guidelines designed in collaboration with creative agency J. Walter Thompson Canada.


 “The Junos brand is much more than simply an awards show,” explains CARAS and Juno Awards President & CEO Allan Reid (who also oversees the Academy’s charitable arm, MusiCounts). “We are dedicated to promoting and celebrating Canadian music and artists 365 days a year, and to this end, the new log is intended to convey a bold, fluid and confident stamp of authority. “It represents a seal of excellence, championing the talent and diversity found in the Canadian music landscape.”

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As the most public-facing pillar of CARAS, the Junos have the greatest opportunity to deliver against the organization’s mandate to promote and celebrate Canadian music and artists, he says. "Creating a new logo that could be applied across various platforms, and reflects the future of the organization, like evolving their 365 initiatives, was top of mind when developing this new look."

“The best music in the world is coming out of Canada right now,” Chief Creative Officer, J. Walter Thompson Toronto’s Chief Creative Officer Josh Budd said in a release earlier this month. “The brand evolution needed to reflect that creative leadership and confidence, but do so in an understated Canadian way. We’re proud to be a part of the Junos and participate in the celebration of Canadian artistic talent.”

The component pieces that are inextricably linked to the Juno brand include: the annual awards show; JunoFest that runs into the mainstay event; the Allan Slaight Juno Master Class, the Academy’s artist development program; the Canadian Music Hall of Fame, which honours legendary Canadian artists; and music education charity, MusiCounts, that donates instruments to high school music program.

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MusiCounts is overseer of five programs that have provided instruments and equipment to 853 schools in 110 communities since the initiative was launched in 1989. The program has also awarded 353 scholarships to students enrolled in post-secondary Music and Recording Arts and Sciences programs.  

For more information on the 2018 JUNO Awards, please visit junoawards.ca.

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Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services
Rb Hip Hop

Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services

There's a more explicit Biggie verse in the vault, according to the NBA legend.

Shaq’s classic with Biggie is finally available on streaming services. The news was broken by FakeShoreDrive on X earlier this week, and the Hall of Fame big man confirmed the news Thursday afternoon (June 13).

The year is 1996 and Shaquille O’Neal and the Notorious B.I.G. are two of the biggest figures in their respective fields. Shaq was entering the last year of his deal with the Orlando Magic before he headed west to the Los Angeles Lakers at the end of the 1995-1996 season. Biggie was getting ready to release his sophomore album, Life After Death, while in the throws of a beef with 2Pac. Big name-dropped the NBA player on the song “Gimme the Loot” off his debut album, Ready to Die, and the two had a mutual respect for each other ever since.

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