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FYI

Jordan Klassen: Milk and Honey

Ethereal vocals are complemented by a gently beguiling production.

Jordan Klassen: Milk and Honey

By Kerry Doole

Jordan Klassen - Milk and Honey (Fontana North): This highly-regarded Vancouver-based singer/songwriter is preparing to release his sixth album in early 2022, the follow-up to 2020's Tell Me What To Do, and this advance single helps whet the appetite.


In a press release, Klassen explains that "Milk and Honey is a song I wrote during the pandemic that explores the gap between presence and anticipation, idleness and perseverance, the shadow side and the light side of waiting. It's a song about feeling constrained, held up, waiting for something better to unfold. And learning how to exist and even make the best of that space.”

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The new video for the track from director Joey Lopez embodies this idea. He explains that "for Milk And Honey I wanted to deconstruct the original themes Jordan and I had come up with initially for the video. The thing I wanted to use to express the themes of the songs was movement. I wanted to avoid being direct with the scenes and instead wanted to focus on the body language of dancers. I felt rather than interpreting the song directly I should instead use what I thought inspired the song – longing, nostalgia, loss and the toll it takes on our mental health."

The ethereal quality of Klassen's voice is to the fore here, complemented by a sparse but gently beguiling production, and intriguing lyrics (a sample: "The boys of east Strathcona live alone, With their visions of Utopia and cell phones, Just waiting on the world to change").

Over the course of a recording career now spanning 12 years, Klassen has toured throughout Europe, Australia, Canada, and the United States. To date, he has garnered over 10 million streams worldwide. One interesting fact: his mother, Lianna Klassen, was nominated for a Juno award in 1999 in the Best Gospel Album category.

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Publicity: Ken Beattie, Killbeat

Management & Booking: High Tide Artists - Alex Wyder

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