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FYI

Forget AI, Musicians Need To Be Scared Of ...Cats!

God knows, it's hard earning a living as a musician these days–but who could have guessed an uneducated feline, who can't tell the difference between a bass clef and a crochet, now threatens to toss a fleet of pianists in the doghouse.

Forget AI, Musicians Need To Be Scared Of ...Cats!

By David Farrell

It’s not an easy life being a professional musician today.


The clubs and live spaces that once peppered the landscape like confetti at a wedding are now fewer and fewer, and the pay has gone from decent to indecently little.

Worse, the new AI frontier promises to suspend a  score of composers and a quiver of lyricists–and now comes a new threat to working musicians. An uneducated feline, who can't tell the difference between a bass clef and a crochet who threatens to toss a fleet of pianists in the doghouse.

It's enough to make one quaver.

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Meet Nora, a sassy, uneducated grimalkin whose paws can cattivate an orchestra. Talented? You decide, but this fluff piece can't read music or compose a tune, and we're guessing she works for scale. That's fish scales, by the way.

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Billboard Canada Managers to Watch 2026: The Rising Execs Guiding Angine de Poitrine, Hilary Duff, Mae Martin & More
Management

Billboard Canada Managers to Watch 2026: The Rising Execs Guiding Angine de Poitrine, Hilary Duff, Mae Martin & More

Canada's fast-rising managers on navigating a quickly changing music industry. Plus: Managers of the Year Matthew Burnett & Jordan Evans (Daniel Caesar) and International Manager of the Year Tommas Arnby (Yungblud) share their best advice.

Managers are architects of the music industry, driving Canadian careers as they reach stages all across the globe. Now more than ever, being a manager means wearing numerous hats, from signing deals to managing tours, rights, strategy and more. As much as it's about making crucial decisions, music management is about building trust and relationships. It’s about making sure all parts of the equation work together to succeed.

The talented people in this year’s Billboard Canada Managers to Watch list are responsible for some of the biggest moments of the last year in Canadian music, from blockbuster comeback tours to international treks, Juno Award wins, breakthroughs, major label signings and more. Between providing resources and building real-time impact, music managers are connecting musicians with fans and opportunity, crafting a tangible influence that is born locally, but undeniably impacting the whole world.

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