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Birds of Bellwoods: Melatonin

The Toronto folk-rockers showcase this focus track from their brand new full-length debut Victoria with an eye-catching lyric video. The tune features jaunty vocals and a snappy melody, and will definitely appeal to Strumbellas fans.

Birds of Bellwoods: Melatonin

By Kerry Doole

Birds of Bellwoods - "Melatonin" (eOne): This hotly-tipped Toronto alternative-folk-pop combo released its debut full-length, Victoria, on Friday, and a lyric video for this focus track has just been made available.


The vivid clip, created by Cassandra Jolie, is a fitting complement to the energetic cut, one featuring jaunty vocals and a snappy melody. Fans of The Strumbellas will take to this like a cat to cream.

The group has already shown its commercial potential via the album's first single, "Let You Go." It spent nine weeks in the Top 40 at Alternative Radio in Canada, hit #7 on SiriusXM’s The Verge chart, and was featured as CBC’s Song Of The Week. Birds of Bellwoods have already amassed over 1 million combined streams in 2018, and have been featured on numerous Spotify and Apple Music Playlists.

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In a label press release, the band reflects that "in a lot of ways, when we finished Victoria we saw for the first time the combined weight of our lives so far. Years of love, fear, hope, and doubt made into a celebration. I'm moving on. I love you. I'm getting older, and I'm scared. Some of these songs started more than five years ago. Some were created much faster, late in the recording process. Victoria is a time capsule, as all albums are. A span of youth. And we are excited to share it with you."

Owners of a strong work ethic, BoB have played such fest as CMW, NXNE, Osheaga and Boots & Hearts, and toured as support for the likes of Arkells, Wintersleep, Virginia to Vegas and Scott Helman. Tour dates will be announced soon.

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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