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FYI

Birds of Bellwoods: Melatonin

The Toronto folk-rockers showcase this focus track from their brand new full-length debut Victoria with an eye-catching lyric video. The tune features jaunty vocals and a snappy melody, and will definitely appeal to Strumbellas fans.

Birds of Bellwoods: Melatonin

By Kerry Doole

Birds of Bellwoods - "Melatonin" (eOne): This hotly-tipped Toronto alternative-folk-pop combo released its debut full-length, Victoria, on Friday, and a lyric video for this focus track has just been made available.


The vivid clip, created by Cassandra Jolie, is a fitting complement to the energetic cut, one featuring jaunty vocals and a snappy melody. Fans of The Strumbellas will take to this like a cat to cream.

The group has already shown its commercial potential via the album's first single, "Let You Go." It spent nine weeks in the Top 40 at Alternative Radio in Canada, hit #7 on SiriusXM’s The Verge chart, and was featured as CBC’s Song Of The Week. Birds of Bellwoods have already amassed over 1 million combined streams in 2018, and have been featured on numerous Spotify and Apple Music Playlists.

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In a label press release, the band reflects that "in a lot of ways, when we finished Victoria we saw for the first time the combined weight of our lives so far. Years of love, fear, hope, and doubt made into a celebration. I'm moving on. I love you. I'm getting older, and I'm scared. Some of these songs started more than five years ago. Some were created much faster, late in the recording process. Victoria is a time capsule, as all albums are. A span of youth. And we are excited to share it with you."

Owners of a strong work ethic, BoB have played such fest as CMW, NXNE, Osheaga and Boots & Hearts, and toured as support for the likes of Arkells, Wintersleep, Virginia to Vegas and Scott Helman. Tour dates will be announced soon.

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EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.
Courtesy of Girl Connected

EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.

Record Labels

EMPIRE President Tina Davis Gives Strategic Advice to Women in Music at Girl Connected's New Speaker Series

On Friday (March 28), the president of EMPIRE, the Bay Area-independent label and music company, came to Toronto for Conversation with the Pros offering tangible advice to the mentorship program's community. Davis also spoke to Billboard Canada about her impressive journey in the industry.

Girl Connected has launched a new series that connects the next generation of women in Canadian music with powerhouse executives for the global industry.

On Friday (March 28), Tina Davis, president of EMPIRE, sat down with Girl Connected founder and music industry veteran Lola Plaku at Toronto Metropolitan University for the first in-person Canadian edition of Conversations with the Pros (Billboard Canada was a supporting partner). The series brings in inspiring music industry figures from Girl Connected's international network to talk about their journeys and offer actionable information and advice to help the budding music professionals develop their skills and reach the next level of their careers.

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