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Bell Commits $121M To Mental Health Program Funding

Since 2010, Bell has been working to help increase awareness about mental health and mental illness with the company’s Bell Let's Talk Day on Jan. 26.

 Bell Commits $121M To Mental Health Program Funding

By External Source

Since 2010, Bell has been working to help increase awareness about mental health and mental illness with the company’s Bell Let's Talk Day on Jan. 26.


On this date, for every applicable text, local or long-distance call, tweet or TikTok video using #BellLetsTalk, Bell donates 5 cents to Canadian mental health programs. Bell will also donate 5 cents for every Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube view of the Bell Let's Talk Day video, and every use of the Bell Let's Talk Facebook frame or Snapchat lens. Participants do not pay anything beyond what they would normally pay their service provider for online or phone access.

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As part of the telecommunications company’s mental health initiative, its Community Fund provides annual donations of up to $25,000 to charitable organizations to fund mental health services in communities across Canada.

Over the past 12 years, this Community Fund has invested more than $15 million in grants to 888 organizations. – Continue reading Charmaine Noronha’s feature story on the Samaritanmag website.

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Bruce Springsteen
Courtesy Photo

Bruce Springsteen

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Also this week: Charting UK rapper EsDeeKid's hype comes alive in Montreal, Diljit Dosanjh and Karan Aujla announce major Canadian concert dates and more.

The two biggest stories of the week were the Grammy Awards on Sunday and the appearance of The Boss and Tom Morello at an anti-ICE rally in Minneapolis. The events were linked thematically, given that many of the Grammy-winning stars added their voices to the protest against ICE violence.

Read these stories and more in this week's roundup of music biz headlines of the week from Canada and beyond.

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