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FYI

Avril Lavigne: Head Above Water

The return of the pop princess after a long absence is being welcomed. Her voice is in prime form on this powerful ballad that reflects her life-changing struggle with Lyme Disease.

Avril Lavigne: Head Above Water

By Kerry Doole

Avril Lavigne: "Head Above Water" ( BMG): The pride of Napanee, ON, is back.  This new single marks the first new music from the pop princess in five years, and the immediately positive response shows she has not been forgotten.


The track immediately reached #1 on iTunes in 18 countries, and the singer unveiled the song’s official music video (released on her birthday, Sept. 27) quickly nabbed over 6M YouTube views in three days.

This is a piano ballad embellished with strings and lush production, though Lavigne's powerfully expressive voice is never overshadowed. The tune is co-written by Lavigne,  Stephan Moccio, and Travis Clark. It is produced by Moccio (Celine Dion, Sarah Brightman), a master of this type of song.

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Lyrically, "Head Above Water" addresses the personal side of Lavigne's journey through a life-changing battle with Lyme Disease. They occasionally verge on cliche, but there's no doubting the singer's commitment to the message.

On her website, Lavigne explains that going in to record "Head Above Water," "I was fresh off not singing for two years. I thought my voice would be weak; it ended up being stronger than ever. The break happened to actually be good for my vocal cords.”

Accompanying the release of “Head Above Water” is a charitable campaign from The Avril Lavigne Foundation, raising funds to provide direct treatment for individuals impacted by Lyme who otherwise couldn’t afford it. To join the fight against Lyme, get your #HeadAboveWater charitable t-shirt here

Links

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Publicity:  Charlotte Thompson, Red Umbrella P.R. charlotte@redumbrellapr.com

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Thelma & James
Bree Fish

Thelma & James

Chart Beat

Thelma & James Search for an ‘Alternate Ending’ on the Billboard Canada Country Airplay Chart

A couple of weeks ahead of the country duo — singers MacKenzie Porter and Jake Etheridge — performing at the inaugural Boots and Hearts West, their new track arrives at No. 45.

Country duo Thelma & James are dreaming up an “Alternate Ending” on the Billboard Canada Airplay charts. Their latest track debuts at No. 45 on this week's Canada Country Airplay chart, dated Aug. 15.

It's a tune that finds a couple pondering how their lives would be different in an alternative universe, one where they aren’t together. Still, “Alternate Ending” flexes a natural chemistry between singers MacKenzie Porter and Jake Etheridge. That’s probably because in real life, Porter — who hails from Alberta — and Etheridge are happily married, hot on the heels of their first tour as a duo.

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