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Adam Abbasakoor Named VP In UMC Label Partnership Changes

With two decades at the company, Adam Abbasakoor has been promoted to Vice President, Commercial Affairs and Label Partnerships at Universal Music Canada (UMC), effectively immediately.

Adam Abbasakoor Named VP In UMC Label Partnership Changes

By External Source

With two decades at the company, Adam Abbasakoor has been promoted to Vice President, Commercial Affairs and Label Partnerships at Universal Music Canada (UMC), effectively immediately.


Continuing to report to Kristen Burke, Executive Vice President and General Manager, Abbasakoor will now oversee UMC’s Label Partnerships in addition to the Commercial Affairs department, where he has held the title of Vice President since 2011.

“Adam’s deep understanding of the music industry, combined with his passion and leadership have been the foundation for his incredible career success at Universal Music Canada over the past two decades,” said Burke. “His business acumen and ability to seek out mutually-beneficial opportunities for our partners and artists is incredibly valuable, and we’re lucky to have him now leading two of UMC’s key departments.”

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Joining Universal Music Canada in 1999 as a sales and promotions rep in London, ON, Abbasakoor was seconded to Toronto HQ where he held the roles of Account Executive, Sales Manager and Director of Sales before being named Vice President, Commercial Affairs in 2011. In addition he handles the company’s direct-to-consumer business and merchandising division Bravado, which creates products tailored to an artist or brand, such as the successful pop-up shops for Billie Eilish and Elton John in downtown Toronto.

Other changes in UMC’s Label Partnerships team include the recent promotions of Katie Thornton to Director and Angela De Medeiros to Manager, and two new hires: Whitney Pineault, as Associate Manager, and Tyler Madeley, Coordinator.

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Mt. Joy
Caity Krone

Mt. Joy

Rock

Mt. Joy Returns With New Single ‘Coyote’ Ahead of 2025 North American Tour

It's the first single off their upcoming fourth studio album.

Mt. Joy have awaken from their winter hibernation with a new single, “Coyote,” an infectious homage to the energy and excitement one experiences on the cusp of breaking through.

The track is the first from the Philadelphia indie rockers’ fourth studio album, Hope We Have Fun (out May 30 on Futures x Bloom Field). It arrives ahead of the April 19 kickoff to their 2025 North American tour.

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