2022 Prism Prize Eligible Video: ELIO Ft. Charli XCX - Charger
The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a young pop artist with a major star guest.
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The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a young pop artist with a major star guest.
ELIO Ft. Charli XCX - Charger
Welsh-born ELIO moved to Canada at a young age and shortly thereafter began writing songs in her bedroom. The self-taught musician is more than just intricate pop beats, she also looks to appeal to others from her young generation in singing about loneliness, longing, love and lust.
ELIO’s collaboration with Charli XCX sees her adopting some of Charli’s hyper-pop influenced style in a simultaneously relatable and catchy track that is sure to get stuck in your head. We’ve all “left our charger” somewhere, and know the feeling of having to go back, and this song is somehow far more fun than that experience tends to be.
The video has some interesting ideas, such as the early to mid-2000s inspired filters and filming style. While the filters can be overbearing at times, the throwback-inspired visuals are definitely a nostalgia trip. Charli XCX’s appearance is cleverly done through Facetime, a cute workaround to pandemic filming issues. The video is not breaking any new ground, but it's not trying to, it’s a time machine to 2006 paired with a catchy song and that’s more than enough.
Yuri Hasegawa
