2022 Prism Prize Eligible Video: Arkells - One Thing I Know

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The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a very popular Hamilton rock band.

Arkells - One Thing I Know (Official Music Video)

Arkells are a popular Canadian rock band formed in Hamilton, Ontario in 2006. The group currently consists of members Max Kerman, Mike DeAngelis, Nick Dika, Tim Oxford, and Anthony Carone. As of 2021, they have won the Juno Best Group of the Year award for the fourth time. They have also won various awards, such as the Juno Best Rock Album of the Year in 2015 and 2019, and the MuchMusic Award for Fan Fave Video in 2017. Their most recent album is entitled Blink Once and was released in September 2021. Meanwhile, their latest single, Reckoning, was released in early March 2022. 

This fun and fast-paced video is set in a Toronto No Frills grocery store. Throughout the video, the camera lens switches from a normal angle to a fisheye effect which gives this distorted view and puts the band in focus. We also see each band member in different areas of the store playing their respective instruments, as well as a few shots of them singing their song together. Since the song is all about just being your true self and not acting like someone else, it makes sense that the Arkells spend the video dancing, in high spirits, and just being themselves. Overall, the video matches the pace and energy of the song, all while being entertaining to watch.

You can see Arkells live right now as they are currently on tour.   

Credits: 

Directed by: Mark Myers

Thanks to Andrew & Shelley’s No Frills @ Dufferin Mall, Toronto.