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FYI

A 2021 Canadian Music Streaming & Sales Market Snapshot

 Here’s how the music sales and streaming market in Canada in the second last week of December, as reported by MRC Data.

A 2021 Canadian Music Streaming & Sales Market Snapshot

By FYI Staff

 Here’s how the music sales and streaming market in Canada in the second last week of December, as reported by MRC Data. The two eye-catchers are the continuing growth in vinyl album sales, and an almost 10 percent decline in on-demand video streams, as compared with a 12.6 increase in on-demand audio.


Year-over-year numbers:

Total album sales: –12 percent (for a total count of 82,157,741)

Digital albums: –26.8 percent (5,950,391)

CD sales: –7.7 percent (2,628,685)

Vinyl LPs: +21.2 percent (1,073,834)

On-demand audio streams: +12.6 percent (195,551,731,719)

On-demand video: -9.4 (7,910, 956,302)

Likely candidates in the year-end streaming and sales tally include Morgan Wallen, Drake, The Weeknd, Justin Bieber, Pop Smoke, Doja Cat, Dua Lipa, Taylor Swift, Billie Eilish, Juice World with Olivia Rodrigo taking the lead in overall streams and Adele winning the crown for the best-selling album. It's expected that MRC will release its Canadian year-end report late this week.

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Morgan Wallen Offers Prayers to Charlie Kirk’s Widow Erika at Canadian Tour Stop
Jason Kempin/Getty Images for ABA

Morgan Wallen performs onstage for the 16th Annual Darius and Friends St. Jude Benefit at Ryman Auditorium on June 02, 2025 in Nashville, Tennessee.

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Morgan Wallen Offers Prayers to Charlie Kirk’s Widow Erika at Canadian Tour Stop

"This song right here has been hitting me harder in the last couple days," the country singer said at his Edmonton show.

Morgan Wallen took a heartfelt moment during his recent concert in Canada to honor Erika Kirk, the grieving widow of conservative activist Charlie Kirk.

Performing at Edmonton’s Commonwealth Stadium on Friday (Sept. 12), the 32-year-old country superstar paused midway through the show to share an emotional message. Just days earlier, Erika’s husband had been assassinated during a public speaking event in Utah.

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