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Toronto Raptors Celebrate Director X With a Music Video Shoot at Scotiabank Arena During a Game

Canada's only NBA franchise team honoured a local hero this week with a G.O.A.T. Night (greatest of all Toronto) celebration dedicated to the influential music video director.

Director X

Director X

Lane Dorsey

Director X has been named the G.O.A.T. by his hometown team.

The Toronto music video director, whose work on videos like Drake's "Hotline Bling" and Rihanna's "Work" has had a major impact on Canadian music culture, was celebrated this week at a Toronto Raptors NBA game.


At the team's G.O.A.T. Night — Greatest of All Toronto — Director X was celebrated with a t-shirt themed around his music video work, as well as a music video shoot inspired by his style. As the Raptors faced off against Orlando Magic — they won — fans had the opportunity to appear in front of the camera.

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"There's times you know you've done big things out here, but a night like this makes you go oh, wow," Director X told CityNews of the celebration.

In an acclaimed career, Director X has also worked with Ariana Grande, Black Eyed Peas, Future, Kendrick Lamar, Lil Yachty, Nelly and many more on memorable music videos. He's won the Juno for music video of the year and has been nominated for a Grammy and several MTV Video Music Awards, and has branched out into TV, film and other creative media. The owner/founder of FELA was also named to the inaugural Billboard Canada Power Players list — plus he's a lifelong Raptors fan.

The footage captured at the game will be turned into a new Raptors music video, set to premiere at a future Raptors game.

G.O.A.T. Night is part of the Raptors 30th season anniversary. There's two more G.O.A.T. Nights planned — Friday, March 28 and Wednesday, April 9 — with future honourees still to be announced.

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William Prince

William Prince

FYI

Music News Digest: William Prince Announces National Tour, Abigail Lapell & Julian Taylor Amongst Folk Music Ontario Award Winners

Also this week: 11 music industry associations from across the country converge for Come Together in Toronto , The Trews launch a new album with an intimate event and more.

Juno-winning Indigenous roots singer/songwriter William Prince has just released a new album, Further From the Country, and announced a cross-Canada tour for early 2026. That trek begins in Saskatoon on Feb. 28, closing out at Toronto's Massey Hall (his third headlining appearance there) on March 21, then followed by an April 25 homecoming show at Winnipeg's Centennial Concert Hall. Support act on the tour is Boy Golden, who produced Prince's new record. Tickets go on sale Friday (Oct. 24) here. On Nov. 18, Prince, Boy Golden and Whitehorse play Canadian label Six Shooter’s Cosmic Country Night at Brooklyn's Union Pool.

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