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Bzrp Music Sessions, Vol. 52

Bizarrap & Quevedo

Bzrp Music Sessions, Vol. 52
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From left: King, Nora Fatehi and Anjula Acharia photographed by Harsh Jani on April 3, 2025 at Mukesh Mills in Mumbai, India.

From left: King, Nora Fatehi and Anjula Acharia photographed by Harsh Jani on April 3, 2025 at Mukesh Mills in Mumbai, India.

Record Labels

Can This New Label Break The Next Global Sound?

Warner Records partners with entrepreneur Anjula Acharia to make music from India pop worldwide, with Toronto as an important gateway.

Anjula Acharia remembers when the one person who had set her up for success told her she was going to fail. And Jay-Z was there, too.

In 2008, Acharia and Interscope Geffen A&M’s then chairman, Jimmy Iovine, were sharing breakfast at a New York hotel. Iovine — who had partnered with Acharia’s South Asian music/news hub, Desi Hits, to develop a Universal Music Group-backed imprint — remembered her previously telling him how much “Beware of the Boys,” Jay-Z’s 2003 remix of Panjabi MC’s bhangra single, had meant to her as the kind of cross-continental exchange that she hoped Desi Hits would foster. So when Acharia stood up to leave the breakfast, Iovine asked her to stick around for a few more minutes… at which point Jay made his surprise entrance.

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