Which Artist Got the Biggest Boost Performing at the World Cup?
Here's who enjoyed streaming bumps in the U.S. following performances during the title match.
Shakira performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026, in East Rutherford, N.J.
Multiple songs performed during the July 19 halftime show at the 2026 FIFA World Cup championship final scored streaming boosts in the United States that day, including “Dai Dai,” Shakira and Burna Boy’s collaboration that served as the latest tournament’s official song.
According to preliminary reports from Luminate, “Dai Dai” drew 979,000 chart-eligible on-demand streams in the U.S. on July 19, a 25% bump from July 18’s count of 785,000.
That leap, coupled with any other totals that the song accrues throughout the July 17-23 tracking period, could lead “Dai Dai” to another gain on the Billboard Hot 100, where the song ranks at a new No. 42 high on the latest July 25-dated tally.
Although it sported the largest single-day volume of the songs performed during the halftime concert in East Rutherford, N.J., “Dai Dai” didn’t have the biggest percentage increase. That distinction belongs to Justin Bieber’s “Everything Hallelujah.” After he performed the song solely on guitar, it jumped 34% July 19 to 130,000 streams, up from 97,000 on July 18.
Madonna’s “Music” and BTS’ “Dynamite,” the two songs that kicked off the show, round out the group of gainers from the set. “Dynamite” rose 13% to 160,000 July 19 streams from 142,000 July 18, while “Music” bumped 6% from 32,000 to 33,000. Both tunes are former Hot 100 No. 1s; “Music” reigned for four weeks in 2000 and “Dynamite” led for three nearly 20 years later to the date.
As for other performances throughout the World Cup Final, iShowSpeed’s “Champions,” another track released in conjunction with the 2026 competition, soared 61% July 19 to 125,000 streams, up from 77,000 July 18 following the rapper-streamer’s performance of the tune during the World Cup’s pre-game closing ceremony.
Metrics totaled in the wake of the performances at the 2026 FIFA World Cup final will be reflected on the Billboard charts dated Aug. 1, to publish Tuesday, July 28, on Billboard.com.
