Melissa Bubb-Clarke Joins Live Nation Canada as Chief Commercial Officer

A powerful Canadian executive is making a move to Live Nation Canada.

Melissa Bubb-Clarke is leaving her role as SVP of Music & Live Events at Maple Leaf Sports and Entertainment for a leadership role at the juggernaut promoter. She'll serve as Chief Commercial Officer at Live Nation Canada, leading the company's commercial business in the country.

Bubb-Clarke worked closely with the Live Nation team while overseeing entertainment programming at MLSE, which included high-profile concerts at Toronto's Scotiabank Arena promoted by Live Nation.

It's a full circle moment for Bubb-Clarke, who previously worked at Live Nation as regional VP of Marketing and later VP of Client Service.

"I am so excited to join the Live Nation Canada team as Chief Commercial Officer," she tells Billboard Canada. "It's such an exciting time in the live music space, I couldn't be more thrilled to have the opportunity to help grow the business further and work with the best team in the biz.”

Wayne Zronik, President of Business Operations at Live Nation Canada, says that consumer demand for live entertainment and experiences is at an all-time high, necessitating a leader who can optimize that growth. "Melissa brings an impressive track record, and we are beyond delighted to be welcoming her back into the Live Nation Canada family," Zronik tells Billboard Canada.

Bubb-Clarke was on the Leaderboard as one of Billboard Canada's top 10 Power Players this year for her work at MLSE.

She also shared some career wisdom as part of Billboard Canada Women in Music's Industry Spotlight: "A career, in my experience, is not linear. I have accelerated, paused, and taken steps ‘back’. Sometimes it was because different parts of my life were the priority and sometimes it was just the ebb and flow of opportunity. Stick with it, keep going.”

With Live Nation opening a new stadium in Toronto next year — just in time to welcome Oasis on their reunion tour — Bubb-Clarke will have plenty to keep her busy in the new role.