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Rb Hip Hop

Kendrick Lamar & SZA Get Introspective in ‘Luther’ Music Video: Watch

The duo will embark on their Grand National Tour next month.

Kendrick Lamar and SZA "luther"

Kendrick Lamar and SZA "luther"

Courtesy Photo

Kendrick Lamar and SZA have dropped off the official music video for their Billboard-chart topper “Luther,” just days before launching their highly anticipated Grand National Tour.

The minimalistic video debuted on Friday (April 11). Directed by Karena Evans — who notably helmed Drake’s videos for “God’s Plan,” “Nice for What” and “In My Feelings” — the new visual finds SZA and K-Dot in deep moments of introspection as the song soundtracks the experience. The video then closes out with the original recording of Luther Vandross and Cheryl Lynn’s “If This World Were Mine” cover, which is sampled throughout the song.


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The new visual accompaniment comes as the song’s hot streak continues on the Billboard Hot 100. The track currently sits at No. 1 for its seventh consecutive week, holding strong even as K-Dot’s arch rival, Drake, challenges the spot with his single “Nokia.” The latter currently sits at No. 3.

The GNX standout is getting fans even more excited for SZA and K-Dot’s upcoming Grand National Tour. The sprawling North American and European trek will include 39 shows, starting with Minneapolis, Minn., on April 19. The tour will wrap on Aug. 9 in Stockholm, Sweden. Notable stops include MetLife Stadium in East Rutherford, N.J., on May 8 and 9, and SoFi Stadium in Inglewood, Calif., on May 24.

DJ Mustard will also serve as the opening act throughout the tour. This will be the second time Mustard and K-Dot will share the stage together, coming off Lamar’s memorable Super Bowl LIX Halftime Show in February, which featured a cameo from the producer. 

Watch the video for “Luther below.

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Pictured (L-R): Stacy Blythe, Seth England, Jordan Pettit
Robby Klein / Courtesy of Big Loud Records

Pictured (L-R): Stacy Blythe, Seth England, Jordan Pettit

Management

Big Loud Records Names Stacy Blythe, Jordan Pettit Co-Presidents

Blythe transitions to her new role immediately, while Pettit will join the label beginning Feb. 2.

Big Loud Records has named Stacy Blythe and Jordan Pettit as co-presidents, with both Blythe and Pettit reporting directly to Big Loud partners Seth England, Joey Moi and Craig Wiseman, the company announced today (Jan. 9).

Blythe joined Big Loud Records in 2015 and previously served as executive vp of promotion. Blythe will transition to her new role immediately, and will continue to lead the Big Loud Records promotion team. Pettit will begin his new role at Big Loud on Feb. 2, and joins the label from Opry Entertainment Group, where he has served as vp of artist and industry relations.

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