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Rb Hip Hop

Kendrick Lamar & SZA Get Introspective in ‘Luther’ Music Video: Watch

The duo will embark on their Grand National Tour next month.

Kendrick Lamar and SZA "luther"

Kendrick Lamar and SZA "luther"

Courtesy Photo

Kendrick Lamar and SZA have dropped off the official music video for their Billboard-chart topper “Luther,” just days before launching their highly anticipated Grand National Tour.

The minimalistic video debuted on Friday (April 11). Directed by Karena Evans — who notably helmed Drake’s videos for “God’s Plan,” “Nice for What” and “In My Feelings” — the new visual finds SZA and K-Dot in deep moments of introspection as the song soundtracks the experience. The video then closes out with the original recording of Luther Vandross and Cheryl Lynn’s “If This World Were Mine” cover, which is sampled throughout the song.


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The new visual accompaniment comes as the song’s hot streak continues on the Billboard Hot 100. The track currently sits at No. 1 for its seventh consecutive week, holding strong even as K-Dot’s arch rival, Drake, challenges the spot with his single “Nokia.” The latter currently sits at No. 3.

The GNX standout is getting fans even more excited for SZA and K-Dot’s upcoming Grand National Tour. The sprawling North American and European trek will include 39 shows, starting with Minneapolis, Minn., on April 19. The tour will wrap on Aug. 9 in Stockholm, Sweden. Notable stops include MetLife Stadium in East Rutherford, N.J., on May 8 and 9, and SoFi Stadium in Inglewood, Calif., on May 24.

DJ Mustard will also serve as the opening act throughout the tour. This will be the second time Mustard and K-Dot will share the stage together, coming off Lamar’s memorable Super Bowl LIX Halftime Show in February, which featured a cameo from the producer. 

Watch the video for “Luther below.

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Billboard France Announces the Launch of Billboard Paris
Media

Billboard France Announces the Launch of Billboard Paris

The French edition of the world's leading music media outlet is creating a local vertical to cover music news in the Greater Paris region.

Billboard France, the French edition of the world’s leading music media outlet, today announced the official launch of Billboard Paris.

This new vertical, which has already reached 10 million views on social media, will focus exclusively on music news from across the Paris region, covering local events — from small-scale concerts and club nights to music exhibitions — as well as major celebrations such as Fête de la Musique, Nuit Blanche, Techno Parade, and Pride Month.

Billboard Paris will be operated by Billboard France under the leadership of Nicolas Baudoin and Ulysse Hennessy. Yanis Si Youcef has been appointed editor-in-chief, with support from Julien Zeidan.

“In the space of a year, Billboard France has established itself as both a leading outlet for French and international music news and a reference point for industry professionals," Nicolas Baudoin and Ulysse Hennessy, president and managing Director of Billboard France and Billboard Paris, said in a joint statement. "This new Paris-focused event vertical allows us to build a highly localized audience while simultaneously expanding both our editorial and commercial offering. We are pleased to entrust it to Yanis Si Youcef, whose expertise closely aligns with our editorial ambitions.”

“Paris deserved its own benchmark music platform. Billboard Paris will tell the story of the city through its music, its scenes, and its nightlife, with the standards that have defined the Billboard brand for more than a century," added Yanis Si Youcef, editor-in-chief of Billboard Paris.

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