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Rb Hip Hop

J. Cole’s Final Album Is Here: Stream ‘The Fall-Off’ Now

One last ride for Dreamville's finest.

J. Cole
J. Cole
David Peters

Nearly eight years after J. Cole introduced The Fall-Off‘s intro with KOD‘s “1985” closer in 2018, the Dreamville rapper’s final album has arrived.

The Fall-Off hit streaming services on Friday (Feb. 6), tying a bow on the North Carolina icon’s decorated career. The project is a double album (Disc 29 and Disc 39), which boasts 11 tracks plus a bonus on each, making 24 in total.


“The Fall-Off, a double album made with intentions to be my last, brings the concept of my first project full circle. Disc 29 tells a story of me returning to my hometown at age 29,” he wrote when revealing the album’s tracklist on Instagram Wednesday (Feb. 4).

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Cole continued: “A decade after moving to New York, accomplishing what would have seemed impossible to most, I was at a crossroads with the 3 loves of my life; my woman, my craft, and my city. Disc 39 gives insight into my mindset during a similar trip home, this time as a 39-year-old man. Older and a little closer to peace.”

When The Fall-Off was just hours away, the North Carolina native intensified hype surrounding the project with a trailer on Thursday (Feb. 6), which found Cole back in the makeshift studio of his childhood home that ignited his love for rap. The clip was soundtracked by a speech from English mathematician Andrew Wiles, and how he found beauty in the suffering through his labor of love.

J. Cole announced the album officially in January and released his “Disc 2 Track 2″ single, which saw him cleverly rap about his life’s story in reverse.

Cole rang in his 41st birthday on Jan. 28 with a surprise, as he dropped the Birthday Blizzard ’26 EP, which packaged four hard-hitting freestyles that were hosted by DJ Clue.

There’s been plenty of pump-fake retirements throughout rap history, but Cole is intent on The Fall-Off being his goodbye album. If this is indeed the finish line, what a ride it’s been.

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Stream The Fall-Off below.

This article was first published by Billboard U.S.

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Taylor Swift
Mert Alas & Marcus Piggott
Taylor Swift
Pop

Taylor Swift Drops Star-Studded ‘Opalite’ Video Featuring Lewis Capaldi, Greta Lee and Domhnall Gleeson As Her Disco Dancing Partner

The informercial-like retro video was written and directed by Swift and features a coda callback to the "Graham Norton" episode where the idea was seemingly hatched last October.

What if we told you that a simple spray of “Opalite” spray would make you irresistible? That’s the premise of Taylor Swift‘s eagerly awaited video for her The Life of a Showgirl single “Opalite,” which debuted on Apple Music and Spotify on Friday morning (Feb. 6). The retro-themed clip features Swift as a miss lonely hearts who spends her days pining for love in her bachelorette pad with her only companion coming in the form of a pet rock.

The clip opens with a grainy, VHS-like throwback late night informercial ad for the magical Opalite spray, which promises to turn your relationship “crappiness to happiness” with just one spritz. Sitting in her overstuffed living room, a housecoat-wearing Swift is roped into the ad’s pitch, gazing at her giant rock friend longingly, as she takes the stone to the park for a ride on the swing, gingerly treating it like a human companion.

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