Selena Gomez Seemingly Responds to Hailey Bieber’s Comments on Competing Beauty Brands
"She can say whatever she wants," Gomez wrote in a now-deleted post.
Selena Gomez seen in Midtown on Sept. 9, 2025 in New York City.
Selena Gomez seems to be responding to recent remarks made by Hailey Bieber about their respective beauty brands.
The 33-year-old Only Murders in the Building star shared a social media post that many interpreted as a reaction to Bieber, 28, whose Rhode Beauty line is now available at Sephora alongside Gomez’s Rare Beauty.
“Just leave the girl alone,” Gomez wrote in a since-deleted Instagram Story on Friday (Oct. 17). “She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance not intelligence.”
Gomez, who recently married producer Benny Blanco, went on to urge her followers to show kindness.
“All brands inspire me,” she added. “There is room for everyone. And hopefully we can all stop.”
Her post came days after Bieber’s interview with WSJ Magazine, where the model — who married Gomez’s ex-boyfriend Justin Bieber in 2018 — discussed Rhode’s expansion and emphasized that she isn’t interested in competing with other brands on store shelves.
“It’s always annoying being pitted against other people,” Bieber said. “I didn’t ask for that. When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that.”
She added, “I think there is space for everybody. I don’t feel competitive with people that I’m not inspired by.”
Although reports of an alleged feud between Gomez and Bieber have swirled over the years, both have denied any bad blood between them. In March 2023, Gomez came out in defense of Bieber after after learning she was facing criticism online.
“Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,” Gomez wrote on Instagram post at the time. “This isn’t what I stand for. No one should have to experience hate or bullying.”
She added, “I’ve always advocated for kindness and really want this all to stop.”
