Playboi Carti’s ‘MUSIC’ Album Breaks Spotify Record

Playboi Carti‘s new album is off to a strong start on streaming platforms.

Following its release on Friday (March 14), the Atlanta rapper’s long-awaited third studio album, MUSIC, became Spotify’s most-streamed album in a single day in 2025 so far.

“Carti’s MUSIC is already making history,” the streaming giant captioned its announcement on X on Saturday.

In the lead-up to the album’s release, Spotify supported the rollout by putting up billboards in major cities such as Los Angeles, New York City, and Miami, displaying messages like “STREETS READY,” “SORRY4 DA WAIT” and “I AM MUSIC MF.”

MUSIC was preceded by the official single “All Red,” which reached No. 15 on the Billboard Hot 100 chart and No. 3 on Billboard‘s Hot R&B/Hip-Hop Songs chart. Carti also released several tracks on his YouTube and Instagram, including “2024,” “BACKR00MS” featuring Travis Scott, and “H00DBYAIR.”

Additionally, Carti performed unreleased songs during his headlining set at Rolling Loud Miami in December 2024, including “Lose You” featuring The Weeknd. Carti and The Weeknd’s collaboration “Timeless,” from The Weeknd’s Hurry Up Tomorrow album, reached No. 3 on the Hot 100 last year, following the success of their platinum-certified hit “Popular” with Madonna.

MUSIC features star-studded collaborations from Young Thug, Travis Scott, Future, Kendrick Lamar, The Weeknd, Lil Uzi Vert, Skepta and Ty Dolla $ign. It also boasts an impressive list of producers, including Cardo, Metro Boomin, Southside, F1lthy, Ye, Cash Cobain and the production duo Ojivolta, among others.

The 30-track project arrives five years after Carti’s last album, Whole Lotta Red, which topped the Billboard 200 and the Top R&B/Hip-Hop Albums chart. The 2020 set featured collaborations with Ye (formerly known as Kanye West) on “Go2DaMoon,” Kid Cudi on “M3tamorphosis,” and Future on “Teen X.”

Carti is set to headline Rolling Loud California on Sunday (March 16). The festival posted on X earlier this week, noting that his 2018 debut album, Die Lit, dropped the day before Rolling Loud Miami, and he’s continuing that tradition by releasing MUSIC the day before Rolling Loud California opens.

This article was first published by Billboard U.S.