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Dua Lipa Shares Cryptic Video Teasing New Music: ‘Tell Me All The Ways You Need Me’

The clip also featured a string of seemingly random numbers.

Dua Lipa attends the World Premiere of "Barbie" at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles.

Dua Lipa attends the World Premiere of "Barbie" at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles.

Rodin Eckenroth/WireImage

Looks like Dua Lipa is signing up for a new era. Are you coming with her?

After deleting all prior posts on Instagram, the 28-year-old pop star shared a cryptic teaser video Monday (Oct. 31) full of possible clues regarding long-awaited new music. Her hair dyed bright red, Dua closes her mouth on a gold necklace with a key-shaped pendant and shows a split-second flash of a stack of Polaroids, after which a series of seemingly random numbers flash onscreen: 4, 8, 9, 9, 14, 15 and 21.


The clip is set to what sounds like a snippet of upcoming music; following a descending line of piano notes, Dua sings the words “Tell me all the ways you need me” before a funky bass line kicks in.

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“🔑✨sign up dualipa.com,” the Argylle actress wrote in her caption.

On the star’s website, fans are prompted to “Sign Up” for “happiness, passion, love, joy, optimism, energy” and “fun.” After plugging in your phone number, expect a message welcoming you to “Dua’s text community.”

The teaser comes more than three years after Dua’s last album Future Nostalgia, her massively successful sophomore effort which spawned the single “Levitating.” Though the singer has remained busy with acting projects, her Barbie soundtrack contribution “Dance The Night” and various musical collaborations — most notably “Cold Heart” with Elton John and “Sweetest Pie” with Megan Thee Stallion — fans have been antsy for a new album for months.

Many have already started decoding the elusive numbers tacked onto Dua’s teaser, with some concluding that the digits are code for the name “Houdini.” The famed magician notably passed away on Halloween, the same day Dua’s teaser went live. The key in Lipa’s mouth may also be a Harry Houdini reference. During the magician’s public stunts, his wife, Bess, would often pass him the key to his handcuffs via a kiss. The cover of Kate Bush’s 1982 album The Dreaming – which shows the art rocker kissing a chained man with a key in her mouth – is a reference to Houdini.

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See Dua’s new teaser video below:

This article was originally published by Billboard U.S.

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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