Billboard Videos to Be Featured on Netflix as Part of New Partnership

Billboard video series are part of a new suite of offerings from digital publishers that will be featured on Netflix starting next month, the streamer announced Tuesday (July 7).

Penske Media’s PMX brands — including Billboard, Eater, Indiewire, Rolling Stone, The Hollywood Reporter and Variety — are all part of the new partnership, which will bring fan-favorite videos to Netflix subscribers in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand starting Aug. 3.

These videos will include Billboard‘s “24 Hours With” series, which has welcomed fans into a day in the life of Charli xcx, Travis Scott, “Weird Al” Yankovic, Latto, Grupo Frontera, John Summit, Koe Wetzel and more music superstars.

“Members don’t just want to watch a show or film and move on – they want to keep exploring the stories and personalities they love long after the final credits roll,” John Derderian, Netflix’s vice president, animation series + kids & family TV, said in a statement announcing the news. “These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day.”

The videos from a variety of digital publishers (also including BuzzFeed, Condé Nast, Hearst Magazines, People Inc. and Tastemade) will be featured on the Netflix home page starting Aug. 3 and will range from three-minute quick hits to 20-minute episodes. The move is part of Netflix’s continued mission to “expand beyond series and films” into live events, mobile clips, games and podcasts, as a press release notes, with these new digital videos spanning entertainment, food, travel, fashion, design, wellness and more.

This article was first published by Billboard U.S.