Billy Talent, City and Colour to Play Matthew Perry House and Make Music Matter's Mental Health Benefit Concert in Toronto

A new initiative is using music and entertainment to shine a light on the importance of mental health.

Matthew Perry House and Make Music Matter have joined forces for Live Loud, a new collaboration aimed at providing addiction and mental health support in the entertainment industry.

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“No more whispering — it’s time for yelling and doing,” says Caitlin Morrison, executive director of Matthew Perry House and sister of the late actor. “When we’re quiet about mental health and addiction challenges, we give them power. Live Loud is about making noise — an unapologetic rallying cry.”

Their first initiative is Live Loud LIVE, a benefit concert in Toronto on November 14 at The Royal Conservatory of Music’s Koerner Hall. Hosted by Tara Slone and Tom Power, the Canadian-driven artist lineup includes City and Colour, Serena Ryder, Billy Talent, Royal Wood, Amy Millan from Stars, and members of Sum 41, Broken Social Scene, Skydiggers and Moist. More artists are set to be announced.

Special guest Hank Azaria — a comic actor best known for his voice work on The Simpsons and longtime friend of Matthew Perry — will lead his EZ Street Band in a Bruce Springsteen tribute.

“Mental health struggles divide and isolate us. That’s the last thing we need right now. Music joins us, embraces everyone,” said Darcy Ataman, founder of Make Music Matter. “We want people to enjoy the show, but this isn’t meant to be a passive exercise. We want them to join us in making noise, then carry that noise into real action on mental health programs.”

Sponsors include Canadian Tire, NHL, Enterprise Canada/Creative Currency and Bell Let’s Talk.

Live Loud LIVE is mostly by invitation, but limited tickets are available to the public here.