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Vans Warped Tour
Touring
‘That’s What This Is All About’: Kevin Lyman on 30 Years of Vans Warped Tour and What Comes Next
"The industry talks a big game about artist development," Lyman says. "But we are willing to die trying."
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When Kevin Lyman launched Vans Warped Tour in 1995, he made a decision that confused a lot of people in the industry: no headliners.
Every artist on the bill listed alphabetically, given equal billing, equal space on the poster. Three decades later, with Warped returning for its biggest edition yet — five two-day U.S. festivals across Washington D.C., Long Beach and Orlando, plus international debuts in Montreal and Mexico City — that decision looks less like idealism and more like foresight.
“The industry talks a big game about artist development,” Lyman tells Billboard. “But we are willing to die trying.”
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The 2026 edition, produced in partnership with Insomniac Events, is the most ambitious iteration of Warped since the touring festival wrapped its original run in 2018. Each two-day event will feature over 100 artists spanning rock, pop punk, alternative, emo, hip-hop, ska and beyond, alongside world-class skateboarders and action sports athletes. But before a single fan sets foot on the grounds, Lyman has already started doing things differently — rolling out the lineup one artist at a time over a 30-day period exclusively on Warped’s social platforms, rather than dropping the full bill in one announcement.
The strategy is grounded in something Lyman has been quietly researching for years. “In my personal research, talking to as many students and young people as possible, I ask how many lines do you normally read down a poster before you decide if you like a festival,” he says. “The answer is two or three. That leaves little chance for artist development.” By announcing artists individually, each act gets a moment in the spotlight that a traditional poster drop simply can’t offer.
The results have been measurable — each band has received a minimum of 80,000 views on their announcement videos, with many reaching upward of 200,000.
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It’s an approach that extends a philosophy Warped has held since day one. In an era where an artist’s stream count is publicly visible and algorithms dictate discovery, the festival’s insistence on alphabetical listing and no headliners is a quiet act of resistance.
“The larger bands will continue to gain streams,” Lyman says, “but our goal is to find bands that we can help double theirs.”
Warped has a track record of doing exactly that. Eminem, Katy Perry, Paramore and Fall Out Boy all built crucial early momentum on its stages. Lyman sees the current landscape as wide open. “There are so many bands, and it’s awesome to see more diversity within this scene than ever — so many incredible women taking the lead right now.”
Perhaps the most striking element of Warped’s fan-first model is that tickets go on sale before the full lineup is even announced — and fans buy them anyway.
“Warped has a die-hard group of true music fans who trust us to deliver a full day of music, culture and fun at a fair price,” Lyman says. “That trust means everything.”
What that trust buys, in practice, goes beyond the music. Lyman is careful to point out that, despite the existence of a VIP tier, there is no VIP area in front of the stage — general admission gets to the barricade. And the festival’s best moments, he says, are the ones nobody planned.
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“Last summer, things like Tony Hawk singing ‘Superman’ with Goldfinger and then grabbing a board and dropping into the ramp weren’t planned or marketed,” he says. “Vic Fuentes from Pierce the Veil came by for a surprise acoustic set. Deryck Whibley jammed with School of Rock. You walk around a corner and Ice-T is in the Borderlands Rage Room smashing things.”
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The effect, he says, is that fans leave with stories that belong entirely to them.
Taking the festival international for the first time at this scale required finding partners who could carry that spirit across borders. In Mexico, Lyman is working with Ocesa, with point person Jose Miguel Romo Reyes — who grew up attending Warped — leading the charge. In Canada, longtime promoter Evenko is back on board. “If the people on the ground don’t live and breathe it, it doesn’t translate,” Lyman says.
The Insomniac partnership, meanwhile, came together more naturally than Lyman expected. “Many people at Insomniac worked on Warped with me in the past and understood the ethos,” he says. “Pasquale [Rotella] and I are just as passionate about our communities as each other.”
One of the partnership’s non-negotiables was the ticket price — keeping it accessible, as it has always been, to the kind of young fan Warped was built for.
And it is that fan Lyman keeps coming back to when he talks about what the festival is trying to do in 2026 — the Gen Z kid who has never had a music discovery experience that wasn’t mediated by an algorithm. “Hopefully goosebumps,” he says simply, when asked what a live stage can offer that a playlist cannot. “Like I got 40 years ago. The kind you only get from a live performance.”
As for what that looks like at its best, Lyman doesn’t have to think long. Watching Hayley Williams grow across three consecutive years on Warped into the artist she became is one answer. But last summer gave him another. “Watching The All-American Rejects close out the show in Long Beach — after a year of playing backyard concerts — in front of 50,000 people,” he says.
“That’s what this is all about.”
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Vans Warped Tour 2026 runs across Washington D.C., Long Beach, Orlando, Montreal and Mexico City. Full lineup and ticketing details at vanswarpedtour.com.
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