advertisement
Billboard is a part of Penske Media Corporation. © 2023 Billboard Media, LLC. All Rights Reserved.
advertisement
Latest News
advertisement
BILLBOARD CANADA FYI
A weekly briefing on what matters in the music industry
By signing up you agree to Billboard Canada’s privacy policy.
advertisement
advertisement
Beth Garrabrant
Taylor Swift
Concerts
Toronto Makes Infrastructure Changes to Get Ready For Its Taylor Swift Era
The city is making making changes to the Rogers Centre and the roads around it to prepare for the superstar's six Eras Tour performances in November, 2024.
14h
Toronto is preparing for a new era.
Taylor Swift will bring her behemoth Eras Tour to the biggest city in Canada for six sold-out shows in November.
But Torontonians know all too well that major concerts can lead to bad traffic downtown. The city has announced that to help those shows run more smoothly, there will be a 'Limited Activity Zone' around the Rogers Centre stadium during the two weeks of Swift-mania.
Planned work in the zone — like construction or filming — will be limited to off-peak hours and will require express permission from the City of Toronto, though emergency work will be allowed.
advertisement
The zone covers a sizeable area of Toronto's downtown and will aim to keep traffic flowing as roughly 240,000 fans attend Taylor Swift's performances. The affected industries shouldn't be too worried though — the zone will only be in place for a fortnight, from Nov. 11 to 25.
The 'Limited Activity Zone' isn't the only infrastructural adjustment needed to account for Swift's superstardom. Rogers revealed last week that it just completed an $8 million upgrade to its 5G network at the Rogers Centre, so fans can livestream the enchanting spectacle in real-time — or just text their friends, which can be tough during service overloads at major events.
The route from Rogers Centre north to Toronto's Nathan Phillips Square, where City Hall sits, will also be renamed Taylor Swift Way for the month. Signs will designate the new name, guiding fans into the 'Limited Activity Zone' where Swift will take the stage.
The city is anticipating a major financial boost from Swift's visit, with over $250 million in economic impact projected.
Taylor Swift performs in Toronto from Nov. 14-16 and again from Nov. 21-23.
keep readingShow less
advertisement
Popular
advertisement
Published by ARTSHOUSE MEDIA GROUP (AMG) under license from Billboard Media, LLC, a subsidiary of Penske Media Corporation.
advertisement