advertisement
FYI

TOBi: Matter

The mellow shape-shifting cut fuses R&B and hip-hop elements to compelling effect.

TOBi: Matter

By Kerry Doole

TOBi - Matter (Same Plate Entertainment/RCA Records): 2020 has been a breakthrough year for the Brampton-raised Nigerian/Canadian singer/rapper. Early on he announced his partnership with Same Plate Entertainment/RCA Records, followed shortly after by the release of his debut album STILL, then a deluxe edition, STILL+, that included remixes featuring the likes of The Game, Shad, Haviah Mighty, and Jazz Cartier.


The project has attracted a combined total of 17M streams across all platforms, alongside rave reviews from the likes of SPIN, The Fader and Complex.

Recent single Matter shows why TOBi is creating a fuss. The track begins with a short spoken word intro, then settles into a slow R&B groove, featuring mellow saxophone and TOBi’s yearning falsetto, followed by a hip-hop inflected narration.

advertisement

Complementing the cut is an eye-catching clip directed by Kit Weyman. In a press release, TOBi explains that “we wanted to get in tune with the elements for this video. The song is about how love between people can change and not be possessive. How we can be distant but still tied together through memories and experiences. That’s why all things that matter can’t be held.”

Look for even bigger things to come from this emerging talent.

Links

Website

Instagram

Twitter

Facebook

Publicity:  Sylvain Morency, Sony Music Entertainment Canada 

Management: David@allwon.com

Booking: Ryan.Thomson@caa.com 

advertisement
Unison Fund
Courtesy Photo

Unison Fund

Music News

Unison Fund Launches Relief Program For Canadian Music Workers Affected By Los Angeles Fires

The Canadian charity announced its new Natural Disaster Relief Fund, which provides $2,500 in direct support to music workers.

Canadian music industry charity Unison Fund has launched a new support program for music workers affected by the Los Angeles fires.

The Natural Disaster Relief Program provides one-time payments of $2,500 to Canadian music workers facing losses from natural disasters, including the wildfires.

keep readingShow less
advertisement