Tate McRae: tear myself apart

By Kerry Doole

Tate McRae -  tear myself apart ( RCA Records): This young Calgary-based pop singer/songwriter announced her signing to RCA Records earlier this week, followed by the release of this new track and music video.

In a label press release, McRae explains that “I’m super excited to be releasing my new single and signing to a label. This whole process of me releasing music started in my bedroom, and now I am recording in a studio – it’s crazy!  It’s been a lot of hard work, multiple hours in the studio, and now it’s finally getting released to the world.  I hope everyone loves this song as much as I do.”

There's a strong chance of that, for both the track and video are neatly executed. At the core, it's a piano ballad, one that swells from a sparse beginning to a full-blooded production.

McRae's vocals are expressive, and a mite evocative of Jesse Reyez. She also impresses with her dance moves in the clip, not surprising given that she first made a name for herself as a competitive dancer placing second runner-up on Season 13 of the FOX series So You Think You Can Dance. She earned The Best Dancer honour three times at the prestigious Dance Awards, and hit the stage for performances on Ellen, The Teen Choice Awards, and more.

McRae's YouTube channel and her Create with Tate music series where she has been consistently releasing original music have been generating big numbers. In just over a year, she has over 1.7 million subscribers and 130 million video views and continues to add over 50k new subscribers every month.  She released her song The Kids Are Alright in March, and it has received over 3.1 million streams.

Links

Official Website

Instagram

Twitter

Facebook

Publicity: Julia Pittman,  Sony Music