The Strumbellas: Salvation
The Juno-winning Toronto roots-rockers return with the first single from an upcoming fourth album. It is an upbeat and optimistic song that retains the group's signatures of shifting dynamics and boisterous massed vocals.
By Kerry Doole
The Strumbellas - Salvation" (Underneath A Mountain Records/eOne): This is the first track from an upcoming fourth album from rootsy hitmakers The Strumbellas, and it is currently No. 12 on Canada's alt-rock chart.
Look for it to gain momentum from a charming just-released video clip. Directed by The Young Astronauts, the video was a concept that came from lead singer, Simon Ward, about bringing families together through dance. Each family choreographed their dance routine to bring the song to life.
In a label press release, Ward notes "Let’s call a spade a spade here; everyone secretly wants to be a dancer, so we wanted to make a music video where people got the chance to be just that. We honestly just thought it would be fun to tell the story of different kinds of families being given 30 minutes to come up with a dance routine to our new single. Did anyone out dance us? You be the judge!”
The clip is a nice complement to an upbeat and optimistic song that retains The Strumbellas signatures of shifting dynamics and boisterous massed vocals.
The band is currently in the studio working on a new album, and reports suggest it will signal a move towards the mainstream from the group's folk-rock roots.
The Strumbellas’ last album, Hope, saw them break big, thanks to the international hit single, "Spirits," winner of the 2017Juno Award for Single of the Year, ahead of Drake, The Weeknd and Shawn Mendes.
The Strumbellas play the Canadian Winter Games in Red Deer on March 1, then fly to Europe for a round of shows that run March 17-23.
Publicity: Amanda McCauley, Indoor Recess